Professional Documents
Culture Documents
“production of
printed matter by
means of a desktop
computer having a
layout program that
integrates text and
graphics.” Merriam Webster’s online dictionary
Typesetting and page
layout done at a desktop
computer is called
desktop publishing.
TECHNICAL 40%
ETHICS 10%
News 2
caption
Banner headline
News 2
Desktop Publishing Software
According to Ceciliano-Jose Cruz,
page design is the arrangement of
illustrations and types on a page or
spreadsheet which is to be
reproduced graphically.
Makeup maybe defined as the
arrangement of the display elements
on a printed page, including
headlines, body text, illustrations,
photos, white spaces and rule or
columns lines. Makeup refers to the
page design of a newspaper, while
layout is that of a magazine or
advertisements.
By: Alito Mendoza
Journalism for Filipinos
Newspapers like people have
their own personalities. The
personality of a newspaper
emerges in part through the
nature and quality of its
makeup.
-Dewitt C. Rederick
Whileit is true that the front page of the
newspaper is its show-window, attractive
makeup should not be confined to this
page alone.
Reverse
S
Sweep
Terminal
optical
area
Principle #1
Rank your stories. You must know what
the stories are about and evaluate their
news value. Don't be lazy; read them.
BELOW FOLD
Principle #2
When you design, start with the art and
build your page around it. Pages are built
around photographs and graphics.
subhead
Table/
fact box
Pull
stats
Principle #8
Honor the hierarchy of type.
http://desktoppub.about.com/od/layout/tp/composition.htm
With Each Other or a Grid
Keep Odd or
Even Elements in Balance
http://desktoppub.about.com/od/layout/tp/composition.htm
Use Two or More
of the Same Design Element
Emphasize Differences
Between Design Elements
Place each text or graphic element on
the page so that they have a visual
connection to each other. You can
use horizontal or vertical alignment,
align objects along the same edge or
http://desktoppub.about.com/od/layout/tp/composition.htm
center them.
Eyeballing it can work but for complicated layouts, a grid
is helpful. This one composition tip alone can greatly
improve the composition of a page because our eyes and
brains crave a certain amount of order and consistency.
One of the simplest and
perhaps most powerful
layouts use one strong
visual. However, if using
http://desktoppub.about.com/od/layout/tp/composition.htm
multiple images, keep
them connected both
through alignment and proximity -- grouping
the images so that they form a single visual
unit and aligning them in a similar fashion.
Creating the right balance is
both about the number of text
and graphics elements and how
they are arranged on the page.
http://desktoppub.about.com/od/layout/tp/composition.htm
Odd numbers tend to create a
more dynamic layout.
http://desktoppub.about.com/od/layout/tp/composition.htm
use of even elements such as
two or four columns or a
block of 4 pictures generally
produces a formal, more
static layout.
Related to balance, the rule of thirds suggests
that a more pleasing composition is possible if
your arrangement of text and graphics can be
placed using one of these guidelines:
http://desktoppub.about.com/od/layout/tp/composition.htm
A. Most important elements spaced more or
less evenly within vertical or horizontal
thirds.
http://desktoppub.about.com/od/layout/tp/composition.htm
upper or lower third of the page.
Just as important as
the text and graphics
on the page is the
empty space.
http://desktoppub.about.com/od/layout/tp/composition.htm
Cramming too much
on the page even if it
is perfectly aligned
and balanced and
falls within the rule
of thirds can ruin a
composition.
The best place for white
space is around the
edges of the page and
the edges of text or
graphic elements so it
doesn't get trapped in
http://desktoppub.about.com/od/layout/tp/composition.htm
the middle of the page
but increased paragraph,
line, and letterspacing
can also improve a
layout.
If one is good, two is better?
Sometimes, yes.
http://desktoppub.about.com/od/layout/tp/composition.htm
as pull-quotes or headlines),
using the same style or size of
graphics, or simply placing
the page numbers in the same
spot throughout a publication.
http://desktoppub.about.com/od/layout/tp/composition.htm
While some aspects of page composition
involve things that are the same –
http://desktoppub.about.com/od/layout/tp/composition.htm
consistent use of color –