Impact of Internet on

Advertising
MIS Assignment
Group 10
Akash Chandna | Hena Pegu | Rakesh V | Syed Mohammed Nadeem
Thesis statement
While there is growing concern over collection and usage of data online, the
internet has revolutionised the way in which marketers reach consumers. It has not
only aided in streamlining the flow of information and transactions, it has helped
advertisers meet two of the industry's biggest challenges: targeting customers who
are likely to be interested in what is being sold and measuring the effectiveness of
an ad campaign.
Types of Advertising | A Timeline
Internet advertising trends
Internet advertising trends
Internet advertising trends
Internet advertising trends
Internet advertising trends
How Ads work? | Process Flow
Compensation Models
Growth opportunities for businesses
3 broad areas

- Efficiency

- Product Development

- Communication

Limiting factors

- Nature of products sold

- Technological and financial capabilities

Growth opportunities for businesses
Communication
● Appeal to the self image of the target audience
● CRM software for handling customers

Product and Market Development

● Cheap expansion into new markets
● 24*7 services such as Insurance, Education, Banking etc

Efficiency
● Quicker transactions for businesses over internet
● Automate sales responses, manage emails, record visits
Effects of online advertising

BENEFITS Adaptable

Large information capacity

Cost Efficient

Accurate Delivery

Extensive Coverage
Effects of online advertising

DOWNSIDES Privacy concerns

Problem of plenty

Low switching costs

Expensive Ad prices
Conclusion
- The internet has revolutionised the way marketers reach consumers.
- In line with our thesis statement, apart from growing privacy concerns, the
internet can be leveraged by organisations to gain sustainable competitive
advantage.
- The benefits of using internet as a medium far outweigh the downsides.