International Marketing

Enviroment
Uncontrollables
(Foreign environment)
-Geography and infrastructure
Geography and infrastructure
- Geographic risk
 Geographical risk

• Hazards and disasters

• Volcano, Hurricanes, earthquake, floods
• Climates (Tropical and three seasons)
• Humid subtropical climate/ subtropical oceanic highland climate.
• Temperate oceanic climate
• Monsoon climate
Infrastructures
Infrastructure is an organizational system of resources that is needed for a
society or business to run

It refers to institutions that maintain health, economic, social standards of a

country, such as education, financial, government, emergency, technology
and healthcare system
Controllable (4Ps)