Aitken Spence Hotel Holdings

Competitive strategy and sustainable

tourism

Group Number - 2
Aitken Spence •Sri Lanka
•Maldives
Hotels & •Oman
Resorts •India
 In India’s context

●Butler - Late involvement

●Plog – Centric Venturer & Centric
Dependent
●Doxey - Apathy
 Can
group philosophy of sustainable
development be implemented successfully
Problem
Identificati
on
How
kandalama experience could use
Key Changes from 2008 - 2018

1 2 3 4
Political Labour and Evolving Leaping into a
Changes Workforce Federalism digital future
Political Changes

Growth in Middle Income

Impressive Consumer Growth

Rise in GDP and India’s Economy

Growth in Young Labour

Half of Indian population is under

the age of 26:

1. Large amount of young workforce

2. More productivity and energy
3. More adaptive towards trend
Evolving Federalism

Replacing Unstructured state & federal taxes to a national one

GST (Good and Services Tax)

Attracts Investors Attracts Tourist Encourage People to

consume more
Leaping Into a Digital Future

India’s large number of young demographic allows them to quickly adopt new
technologies which will improve :

Communication Efficiency Advertising Sustainable

Competitor

The Raintree
Hotels
● The first Eco-Sensitive Hotels in
Southern India, better brand image
● They have a green feature in each of
their rooms to preserve energy
● Produce their own electricity energy
using their own windmills
● They are strategically located near
the city
Alternative actions for ASHH to
become more sustainable entity

Social
Cultural
Economic
Environmental
 Social

● Send local professionals to overseas hotels controlled by ASHH and offer employment in India once
they returned.

● Contribute to the community development by providing employment opportunities for the local
unemployed youths.
Cultural

● Improve the attention towards the dynamic cultural values and believes in India in order to get the
support of local community.

● Adopt ‘Kandalama’ practices by being flexible to the ideas of the community regarding their cultural
values.
Economic
● Reduce the level of unemployment by attracting domestic labor rather than attracting foreign labor.

● Usage of IT for the efficient operations of the hotel.

Environmental

● Adopting the hotel operations to 7R principles ( waste management) by looking at the practices or
techniques which are environmentally unfriendly could be rejected.

● Adopt “Robust Environment management system”

used by Kandalama, Sri Lanka to manage the

environmental impacts as a part of their day to day

operations.
Evaluation of Alternative actions

Advantages Disadvantages
● Can increase the amount of skilled ● organization have to incur an
labour for the company additional cost for training
● Increase the loyalty of the workforce programmes
Social towards the organization
● Personal development

● Increase the awareness of localists ● Cultural conflicts

towards the company ● Political Influences
Cultural ● Increase the level of support of the
community
 Advantages Disadvantages
● Can gain cheap labor ● Missing the opportunity of
● Can gain tax release. attracting skilled foreign labor.

● Increase productivity through IT.

Economic
● Achieving the regional development.

● Ensure the long term stability of the ● Absolutely a high initial cost.
organization.
● Tourists attraction.
Environmental ● Reduce the negative influence from
any union or organization.
● Increase community support.