Samsung’s Smart Phone

Production Network
ABOUT
 Samsung
• Founded as a

1969 division of
Samsung Group
: produce TV

• Produce

1990 memory and

hard drives for
PC

NO • Global IT

W
leader
Main Divisions

Consumer
Electronics

IT & Mobile
Communication

Device
Sloution
 IT & Mobile Communication
• Accounted 54% of Samsung annual sales in
2013
• First android smart phone launching in 2010,
make annual sales and operating profit have
significantly increased.
 Samsung in global smart phone market

38.44%
36.93%

32%
28.88% 29.27%
27.51%
25%
24.39% 24.01% 23.93%
21.40%
19%

13.33%
11%

5%

2010 2011 2012 2013 2014

Samsung Apple Nokia
 Samsung’s Asia Production Network
• In 1982, subsidiary founded in US
• But after unsatisfactory results with US
production, focused on establishing low cost
manufacturing in Asia 21 factories and Eastern
Europe 16 factories
• Samsung’s production network in Asia spread
rapidly in 1989, spread from Southest Asia to
China and India, when it opened a TV assembly
plant in Thailand
 Samsung’s Smart phone Production

• In 2010, Samsung production the mobile

phone at South Korea and the major locations
for assembling Samsung mobile phones were
Korea, China, and Vietnam.
• In 2013, Samsung shift most of its smart
phone production base in China to Vietnam.