SAMSUNG

Prepared by
The 4-th year student
Group 6.04.51.14.02.
Konstantine Barbashov
 INTRODUCTI
ON
• Samsung was founded by Lee Byung- Chull in 1938 as a trading company
• South Korean company
• Largest Information Technology company measured by 2011
revenues
• Assembly plants and sales networks in 61 countries
• In first quarter of 2012, Samsung became world’s largest mobile phone
maker by unit sales, overtaking Nokia, which had been the market
leader since 1998
• In third quarter of 2012, it sold 98 million phones, of which 55
million were smartphones
 SAMSUNG LOGO

First logo was

developed in
the year 1958
 2ND LOGO
FROM THE
YEAR 1979-
1993
It is the present
logo of Samsung
from the year
1993

Tagline:
“Inspire
the
World, Create
the Future”
LEE KUN-HEE (CHAIRMAN &
CEO)
 SAMSUNG IN
INDIA
• Samsung Electronics commenced its
operations in India in December
1995
• Two R&D centers in India- Delhi &
Bangalore
• In 2010 achieved a sales turnover of
$3.5 billion
• Market leader in LED TVs, LCD TVs, Slim
TVs
• India’s largest mobile handset brand
PRODUCTS
 SMARTPHONES
• Samsung developed its first lightest mobile in the year 1993 and the
model is SCH-R800
• It was available in CDMA (Code Division Multiple Access)
netwoks
• Developed smart phones with mp3 player towards the end of the
20th century
• Now they have 41.6% of smart phone market share in India
• Samsung wave S8500 & SI9000 Galaxy S was launched in June 2010.
• Planning to clinch 60% of smart phone market share in India by
mid 2013
• Plan to launch Samsung Galaxy S4 by March 2013
• In India main competitor is Nokia
• The firm was recently named the worldwide handset market leader
with a market share of 29%
 TOP 5 SMARTPHONE
VENDORS

Q4-
2012
Samsun
31. g
3 Apple
45.
5 ZTE

HT
C
Other
1
s
4 4. 5
2
 TABLET

• Samsung Galaxy Tab is an Android- based tablet

computer
• It was introduced on 2nd September 2010

• Samsung launched the Galaxy Tab in India on 10th November 2010

• The competitor for Samsung tablet are Apple, Amazon, Google

and Lenovo
• In India during 3rd Q, 2012, 47.4% of tablet sales were from new
entrants
• In India their competitor is Micromax
• Average price of tablets sold in India dropped to Rs 13,000 compared to
previous year quarter
 UNITS SOLD IN
MILLION
60
5
5
50

40
3
5
30

20
Q4-
2012
10

0
Samsung Apple
TABLET MARKET SHARE IN
INDIA

Q4-
24.00% 2012
41.00% Microma
x
Samsung

35.00% Apple
 TELEVISION
• Samsung Electronics was established in 1969
• Competitor for Samsung television is LG,
Sony and Toshiba
• They have three models in television such
as LCD, LED and Plasma
• Samsung introduced a new model of
Ultra HD TV(85 inch) in 2013
• Price for this new TV not announced, but it
is expected to be around $25,000
 MARKET SHARE OF TV IN Q4-2012

30
27%
%
25
%
20 19%
%
15 13%
%
10 9%
%
5
%

0 L Samsun Son Toshiba

% G g y
 CAMER
A
• Major digital camera players are
Canon, Nikon, Sony, Samsung and
Panasonic
• In India the main player is Nikon
• Two new NX models will use the Android
OS
• Now Polaroid and Nikon are the two
companies have Android based point
and shoot cameras
• New NX series model will launch
 PC

• Samsung is producing PC, but they are

not successful in Indian market
• India has grown 22% in PC segment of
4th quarter 2012
• In India Lenovo is the market leader in
PC with 16.6%
 MARKET SHARE IN
PC
45
% 38.40%
40
%
35
%
30 16.60%
% 13.40 13.10% 12.90
% %
25
5.60
%
%
20
%
Lenov Ace H Dell HC Other
15 o r P L s
%
10
 OTHER
INFORMATIONS
• Samsung Electronics sold its hard
disk drive (HDD) business to Seagate
• The latest model of Samsung tablet
is Galaxy S3
• Samsung expects to export 510 million phones
in 2013 of these 390 million were smartphones
• Samsung planning to release a lineup of
devices powered by Microsoft’s Windows 8
mobile operating system, that support TIZEN
software
• Galaxy Tab 3 is expected to launch by June
2013
• Samsung is planning to launch the 7-inch
Galaxy Tab 3 and its price is expected to be
$149
• Cyber media says 2013 market will see three
price ranges Rs. 5000-10000, Rs. 15000-
20000 and over Rs.35000
• In Q4, 2012 Samsung is top in US market
taking 31.8%, Apple 26.2% and LG 12.3%
THANK
YOU