Give Away A Book

By: Ian Spencer, Hogan Davidson

 • Go to Price Chopper after practice
• Offer a couple options of books
• Say it is to fundraise for the Nichols
Hockey Team
Strategy and • Keep prices affordable
Expectations
Our expectation was that it would be very
difficult to sell a book. People want to get
groceries, not buy books. It was dark and
cold which did not seem like ideal
conditions for this scenario.
 Saw a man with a Cabela's sweatshirt

Approached him and initiated the conversation by asking if we

could take a second of his time to ask him a question

Results Then, began selling products with "Into the Wild" being the
initial selling point due to the Cabela's

Continued promoting the books, and he asked if we would still

be out here because he would catch us on his way out

Came back out and offered us $2 without giving him a book

 • Buyer's journey
• Brand identity can connect with
consumers regardless of products
• Strategy is key
• Options
Takeaways • "Fundraising"
• Migraine problem solving are crucial to
consistent sales, but
presentation, promotion, and purpose
of the brand can attract additional
customers.