PROMOTIONAL ANALYSIS

(Promo-Title)
• Objectives:
– I.e. Consumer Pantry loading
– Increase Distribution

• Target: Type of consumer /channel, account, geographic area

• Brand (s): (or Category)
• Period:
• Investment: US $: total cost of the promotion
• Description / Mechanism / Technique:

Estimated Actual

1) Net Incremental Sales: * % US$ % US$

2) Net Incremental Profit * % US$ % US$
3) Incremental Share *

• Comments:(ways to improve, learning)

– During………...

• Should repeat? YES

* Obtained from PromoPower evaluation
 SALES EVOLUTION *
Baseline Period Promo Period Post Promotion
Jan - Mar 2001 Apr - Jun 2001 Jul - Aug 2001
Sales (US$ ,000) 1,348 1,650 1,308
Op. Profit (US$ ,000) 404 446 392

1800000

1700000

1600000
Promo Period
Post Period
1500000

1400000 Sales

1300000

1200000
Baseline Period

1000000

900000

800000

700000 Operating Profit

600000

500000

400000
Jan 99 Feb 99 Mar 99 Apr 99 May 99 Jun 99 Jul 99 Aug 99

*(sales evolution chart for each promotion)

Scanned graphic material and/or
physical samples (*)

* Includes POP material, photos, etc.