of marketing strategies to meet the needs and wants of customers in a profitable way. Commercial marketing is largely value free. Commercial marketing aims to reap the private benefits of marketing such products . An iconic slogan for the past 29 years, ’Just Do It’ resonates with just about everyone. It connects with individuals universally, allowing anyone and everyone to come up with their interpretation. It creates a relationship between the brand and its fans. There are few more slogans which is used by NIKE Such as Risk Everything.