Rabia Inam

Rabia Zaman
Anniyat Hasnain
Introduction

ASKARI BANK is the one leading private banks in Pakistan,

delivering quality service through innovative technology.

Incorporated in Pakistan on October 9, 1991, as a public

limited company.

Started its operations during April 1, 1992.

Expanded into a nation wide presence of 155 branches.

And 15 Islamic Banking branches.

Conti..

Shared network of over 2,670 online ATMs.

Total employees are 7303.

Askari bank remains focused on using technology for improving

customer service standards and expanding the range of products
being offered and other technology based solutions.
 Technology and Service Delivery
Systems

 ATM networking
 Internet banking
 Mobile ATM
 Credit cards
 Debit cards
 Utility bills payment through internet
“To be the Bank of first Choice in the Region”
 Vision-based learning

 Vision provides focus and direction to the organizations to

mobilize, develop and channelize resources including
human capital to position itself in a highly uncertain and
unpredictable environment. Learning needs processes and
efforts should be derived from the vision to enable the
organization to translate in into reality
 Mission

To be the leading private sector bank in Pakistan with an

 International presence,
 Delivering quality service through innovative technology
 Effective human resource management,
 Maintaining high ethical and professional standards
 Providing enhanced value to all our stakeholders
 Core Values

 Commitment
 Integrity
 Fairness
 Teamwork
 Service.
 Corporate Philosophy

They are continuously and consistently striving to address newer

challenges with a single motivation “the power to inspire and be
inspired”

From knowing their customers requirements to

understanding employee needs from utilizing modern
technology to making responsible social contributions
from enhancing stake-holders value to practicing corporate
ethics
 Conti..

Their new slogan

reflects their customer service philosophy –

we’re Askari Bank, ask us!
 Conti..

No of employees

Permanent 4834

Temporary/contractual basis 1273

Commission based 789

Outsourced 912

Total strength at end of year 2009 7808

 Financial Services

 Deposits

 Advances

 Products

 International banking services

 Deposits

 Current account
 Saving account
 Term deposit
 Notice deposit
 Askari advantage
 Products

 Personal finance

 Mortgage finance

 Business finance

 ASKCAR

 ASKCARD

 Askari master card

 Conti..

 Askari Mahana Bachat account.

 Askari Roshan mustaqbil deposit

 Askari deposit multiplier account.

 Competitors

MCB
 Incorporated in 1947.
 Products are Loans, Credit Cards, Savings, Consumer Banking
etc.

UBL
 Incorporated in Nov 7, 1959.
 Products are Commercial Banking, Private Banking, Asset
Management.
 ORGANIZATIONAL DESIGN

“Organization Design is a formal, guided process for integrating the

people, information and technology of an organization”

“A process by which managers select and manage aspects of

structure and culture so that an organization can control activities
that leads towards its goals”
 STRUCTURE OF ASKARI BANK

Functional structure
 The division of employees in Askari Bank is
grouped by the main activities or functions that
need to be performed within the organization—
sales, marketing, human resources, and so on.
 Conti..

Organic structure

 Structure which promotes flexibility so people initiate changes

and can adapt quickly to changing conditions.

Mechanistic structure
 Structure which includes high specialization, centralization,
narrow span of control and high formalization.
 Organic or Mechanistic?

 The overall structure of Askari Bank is more towards Mechanistic.

– Division of labor is specialized.

– Clear standardized jobs and procedures.
– Clear departmentalization.
– Moderately centralized decision making.
– Formal rules and regulations.
HIERARCHICAL
HIERARCHICAL LEVELS
LEVELS
 Bureaucratic Structure

 Bureaucratic structures have a certain degree of standardization.

They are better suited for more complex or larger scale
organizations. They usually adopt a tall structure.
 Divisional Structure

 Overall a geographical structure, dividing Pakistan into 3

regions
PAKISTAN

South
North
region
region Central
region
 Processes
 Departments

 Account opening Department

 General Banking
 Account /finance Department
 Foreign trade Department
 Credit Department
 Marketing Department
 Customer Service Department
 Culture

 The culture of any group of people is that set of beliefs,

customs, practices and ways of thinking that they have
come to share with each other through being and working
together.
 Askari Bank General Culture

 Communal culture is an organizational culture type in

which employees are friendly to one another, but everyone
thinks differently and does his or her own thing.
 Specific Culture

 Customer service culture is a specific culture type focused on service

quality.
– Focus is on providing quality services

 Safety culture is a specific culture type focused on the safety of

employees.
– Focus is on providing benefits for employees
– Provide different facilities to employees
 Recommendations

 Management of conflicts

 Introduction of frequent training programs at lower levels

 Enhancement of network

 Decentralized decision making

 Implementation of Job rotation