RISKS

IQRA ZULFIQAR
Online business
ONLINE BUSINESS IS ANY BUSINESS ON THE INTERNET THAT SELLS PRODUCTS,
SERVICES, OR ADVERTISING, ONLINE. THE DIFFERENCE BETWEEN A WEBSITE AND
AN ONLINE BUSINESS IS THAT THE LATTER SELLS SOMETHING USING THE GLOBAL
COMMUNICATIONS INFRASTRUCTURE OF THE INTERNET.
 RISKS
THE RISK OF LOSING YOUR MAIN INCOME SOURCE.
THE RISK OF GETTING YOUR WEBSITE HACKED
THE RISK OF DISPLEASING GOOGLE
THE RISK OF GETTING INFECTED WITH MALWARE
THE RISK OF GETTING PENALIZED BY A GOOGLE ALGORITHM CHANGE
THE RISK OF LOSING TRAFFIC SLOWLY BUT SURELY
THE RISK OF DOWNTIME
THE RISK OF NOT EARNING MONEY
THE RISK OF CRAPPY WEB HOST
THE RISK OF GETTING YOUR WEBSITE COPIED AND CONTENTS PLAGIARIZED
The risk of losing your main income source.

LIKE TRADITIONAL BUSINESSES, LOSING THE MAIN INCOME SOURCE IS A RISK THAT ONLINE
BUSINESSES FACE. ONE OF THE MOST CRIPPLING SITUATIONS FOR ANY ENTREPRENEUR IS TO FIND
YOUR BUSINESS MODEL CRUMBLE IN AN INSTANT WHERE YOU LOSE EVERYTHING. WORSE, THE END
MAY COME WITHOUT ANY WARNING AT ALL.
THE RISK OF GETTING WEBSITE HACK.
HACKERS ARE NOT JUST AFTER BIG BUSINESSES, GOVERNMENT AND THE MILITARY. EVEN WEBSITES
OWNED BY SMALL BUSINESSES ARE AT RISK FOR HACKING AND OTHER MALICIOUS ATTACKS. THEY
CAN DEFACE YOUR WEBSITE, REPLACE YOUR CONTENT, REDIRECT YOUR WEBSITE TO THEIR
DOMAINS, INJECT MALWARE AND OTHER HARMFUL FILES, AND EVEN CHANGE YOUR LOGIN
INFORMATION. YOU CAN ALSO BECOME A TARGET OF DENIAL OF SERVICE ATTACKS THAT CAN
CRIPPLE YOUR SERVER AND BRING YOUR SITE OFFLINE.
THE RISK OF DISPLEASING GOOGLE
WHETHER YOU AGREE OR NOT, GOOGLE IS THE LORD AND MASTER OF THE WEB. WITH ITS
DOMINANT MARKET SHARE AMONG THE SEARCH ENGINES, GOOGLE CAN GIVE YOU MASSIVE
AMOUNTS OF TRAFFIC — FOR FREE. UNLESS YOUR WEBSITE HAS A STRONG BRAND PRESENCE WITH
LOADS OF DIRECT AND REFERRAL TRAFFIC OR YOU HAVE MORE THAN A MILLION FANS ON
FACEBOOK, CHANCES ARE THAT YOU WILL BE RELYING A WHOLE LOT ON GOOGLE TO GET
TRAFFIC FOR YOUR WEBSITE.