UNIT 14

IQRA ZULFIQAR
FACTOR THAT NEEDS TO CONSIDER

Keep your audience in mind

Any business audience are the reason behind their website. They have to
know their audience better. Any business that is designing a website the
first thing that they need to do is that they have to define their target
audience that what kind of information their audience are looking for in
your website. These information will help a business to create rough outline
about what kind of website you are aiming.
FACTORS THAT NEED TO CONSIDER.

Make navigation easy

To make a navigation while you are designing a website you have to make
sure that your layout cruel role in retaining visitor of your site
While you designing a website, the layout plays a crucial role in retaining visitors
to your site. A well-designed layout makes navigation easy. Visitors should be
able to find relevant information easily on your website. If your website is
cluttered with too much information, and the navigation through the tabs is
cumbersome, then it is most likely that the visitors may not find it appealing and
may move to another website
FACTORS THAT NEED TO CONSIDER

Content should be relevant

When you have worked on a design that is user-friendly to your audience,
your activity should consider creating content that complements it while
designing a website. Perhaps, nothing can replace content. Content on
your website gets indexed by Google. Visitors should find the content
valuable on your website. If the visitors find the content on your website to
be original, fresh and relevant, then it would lead to more traffic to your
website. Eventually your website ranking would improve as well.
 FACTORS THAT NEED TO CONSIDER
Let appearance be appealing
Equal emphasis has to be laid on the appearance of the website as well.
This includes the color scheme, font, images, videos, and so on. While you
plan the color scheme of the layout, keep in mind to use those colors that
complement your logo. Also, take care not to add too many images and
visuals as it would take a longer time to load. Ideally, if it takes more than 4
seconds for a website to load, then it could be a serious put-off to the
visitor and prompt them to move away from your website
 SPAR
Spar have Instagram but their followers are really less but they can increase
their followers by sharing more interesting post about the products. Spar
need more followers on Instagram because it is really important for a
business to have a social media account because nowadays everyone is
on social media and people find new things on social media specially
Instagram they also look on Instagram for products information this is why it
is really important for every business to have social media account.
Instagram is biggest marketing stock every business promote their stuff
through Instagram
 SPAR ONLINE BUSINESS
https://www.spar.co.uk/
They post food recipes on their website to show that the customer can buy
this recipes on the spar shop they invest their products by sharing recipes.
 WHY GROCERS SHOULD MAKE THEIR FOOD PHOTO-
WORTHY
Retail consulting firm Brick Meets Click suggests that grocery retailers looking for
ways to improve the in-store experience and drive traffic should "consciously"
focus on building displays for Instagram. By making a food display "Gramm
able," grocers have an opportunity to be eye-catching, unique and sharable.
“Thinking this way positions the retailer to deliver special moments that create
the kind of experiences people want to repeat (and share), and that means
coming back to the store,” the firm wrote in a recent post. Instagram
continues to grow in both users and ad revenues. More than 800 monthly users
and 500 million daily active users are on the platform. The site is expected to
generate about $7 billion in ad revenue this year. Food has always been the
golden child of Instagram, and for good reason. Food is visual by nature, it is
creative, diverse and colorful. Restaurants have leveraged this social media
channel masterfully. Some experts have even stated that Instagram has
changed the restaurant industry completely.