GUCCI & APPLE

My aim is to talk about Gucci and Apple , give some details

about both businesses and how both of the businesses are
successful by using online business:
1. Features of the websites
2. How website attempt to interact with the users
3. How website gains the attention of the users
4. How business has amended
GUCCI (size)

Gucci had a total of 540 stores in operation around the world.

 GUCCI (Type of product or services)
Manage in- and out-bound contacts related to and on behalf of the stores. Manage in- and out-bound
contacts related to digital business (web and phone sales): product information, stock availability,
order enquiries, returns and exchange, shipping information. Create long-term client relationships
through Clienteling activities based on Company vision and client development strategy and tools. Be
fully aware and continuously up to date on product and brand information, collections, procedures and
processes , encompassing all channels (digital, retail, outlets etc). Perform as a team-player and
contribute to the overall objectives ensuring a luxury omni-channel service. Support to complex
customer cases of other Regions and other distribution channels. Enquiries from Instagram & Social
media in general. Internal Requests from other departments including stores. Reporting & Analysis
 GUCCI (aims and objectives of the website.)

Corporate Social Responsibility is one of Gucci’s core values and is at the base of the brand’s
identity. They recognize that the philosophy of Sustainable Value is at the heart of our management
policies and our corporate conduct, which means that they have implemented a process to integrate
social, environmental, ethical, human rights and consumer concerns into our business operations.
Their business model is designed to provide their customers with the highest quality products, which
are made in Italy in a responsible manner.
GUCCI (how the website attempts to interact with
the user)

They have got so many information about them in there website so let attempts to interact
with the users they are having.

Some of the information they have given in there website are:

1. Contact numbers (from different countries)

2. Social media (facebook, twitter, instagram, youtube, pinterest)

https://www.facebook.com/GUCCI/

https://www.instagram.com/guccibeauty/

https://twitter.com/gucci

https://www.youtube.com/user/gucciofficial

https://www.pinterest.com/gucci/
Different products (what gender, prices, delivery services)
 SIZE
Apple has opened 506 retail stores across 24 countries, including 272 in the
United States and 234 elsewhere, since May 2001. Apple's retail footprint has
since expanded to 506 stores spanning 24 countries, including 272 in the U.S.
and 234 combined in Australia, Austria, Belgium, Brazil, Canada, China, France,
Hong Kong, Germany, Italy, Japan, Macao, Mexico, the Netherlands, Singapore,
South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, the United
Arab Emirates, and the United Kingdom. Apple is also rumored to expand its
retail presence to India, Argentina, Chile, and Peru in the future. The majority of
U.S. stores operate within indoor shopping malls, while some stores have
standalone locations along busy streets or shopping areas. Apple also has
several flagship stores worldwide, considered by many to be architectural
wonders, including its iconic Fifth Avenue glass cube in New York City, Union
Square location in downtown San Francisco, and Regent Street store in London,
England. Apple's fiscal 2011 10-K report showed that the average size of an
Apple Store has creeped up to 8,400 square feet per store, but Needham &
Company analyst Charlie Wolf says that the retail stores are "bulging at the
seams" and just aren't big enough.