All the Wrong Moves

Presented By:

Kaustubh Chowkeka
Ashish Dadoo
Abhishek Gupta
Parvathy Joy
Rajula Kandregula
Sidhant Anand
Introduction
The case “All the wrong Moves” depicts a scenario where the CEO of
Nutrorim a sports supplement company, Don Rifkin is facing some
problems in the decision making process of his firm. The firm just came out
of a crisis situation where they had to take a decision of recalling back their
newly launched product ChargeUp. The CEO has identified that there are
some flaws in the decision making process with the help of an external
consultant and wants to rectify the same. He has also appointed a quality
team to look in to the issues. Hey! Now
I’m now
Lipitrene
enabled
Background
 Nutrorim’s products gained National Attention.

 New version of ChargeUp with Lipitrene.

 “11 cases of gastrointestinal distress”

 Recall the products???

 How Nutrorim can improvise their decision making process.

Character Sketch

i. Don Rifkin: CEO, Nutrorim

ii. Steve Ford: R&D head
iii. Mathew Norton: Investigator
iv. June Rotenberg: Publics Relations Director
v. Jerry Garber: General Counsel
vi. Ned Horst: Sports Supplement Division Head
vii. Gibson Bryer: External Consultant
viii. Nora Stern: Former Entrepreneur
SKIT
Causes
 Incorporating an open and democratic decision making process without
defining a proper structure.
 Not taking timely decisions.

Effects
 Acquiring Dipensit though having doubts about it’s CEO Wally Cummings
background
 Taking the decision of recalling back the product from the market without
verifying the background information.
Measures to Enhance Decision
Making Process
 Define the problem

 Identify the decision criteria

 Allocate weight to the criteria

 Develop the alternatives

 Evaluate the alternatives

 Select the best alternative

Objectives

 Improving Nutrorim’s decision making process means Don will have to

work on his decision making skills.

 Make Nutrorim more crisis resilient for the future.

 Develop a sound and consistent leadership for Nutrorim.

Possible Solutions
 Creation of a dedicated Risk Management Team: The CEO should
appoint a risk management team which will identify, categorize and
assess various threats on which calculated decisions can be taken.

 Pros
i. The team can analyze the positive and negative aspects of all the taken
by the firm.
ii. Proactive approach to the probable risks which would be faced
by the firm in the future.
iii. Preparing and training the employees of Nutrorim for future
crisis and risks.

 Cons
i. Creation of a new team will cost the company
Possible Solutions (contd.)
 Conducting training programs to maintain composure during a
crisis situation:

 Pros
i. The heads of Nutrorim will not panic during a crisis situation and will
be able to take a sound decision

 Cons
i. Conducting a training program will incur a cost on the company
Managerial Learning
 Instead of relying on his team members for the decisions a good leader

should himself take the charge and take important decision in a normal
as well as a crisis situation.
 A good manager should never believe on someone or something

randomly.
 A capable manager should be able to counter question the views and

data he is getting from others.

Q&A
THANK YOU