University

of
Mindanao
A Case Study:
One NorthEast Agency

COMMUNICATION SKILLS FOR HR PROFESSIONALS

Prepared by: GROUP 2

Outline

Background of the Study

Issues and Concerns

Point of View

4 Objective of the Study

Areas of Consideration

Alternative Courses of Action

Recommendation

8 Plan of Action
Background of the Study

 The rationale was about One North East, an

organization/company that is responsible for business
and economic development in the North East of
England. Currently, the organization had just
completed their restructuring process striving for more
improvement. In fact, thy hired new staffs with new
responsibilities towards with their new directions of
achieving effective internal communications for
greater clarity and effectual flow of information.
However, the mode of communication is still unclear
and the strategy are not yet implemented. They are still
searching for the innovative ways of communication.
Issues and Concerns

Effects of the real problem / petty problems.

Accessibility of information

Redundant delivery of information

Retrieval of feedbacks
Point of View

The person who has the authority to solve the

problem is the web manager.

Gemma Dunn
“ You have to start at the top when it comes to
communication otherwise if feels like the agency is
just paying a lip-service.”
Objective of the Study

To provide a more

comprehensive, useful and
efficient communication
channel and delivery of
relevant and timely
information.
Areas of Consideration

3. Working in the wide

range area.

2. Hierarchy level of
organization.

1. Still on restructuring
process.
Areas of Consideration

4. Numbers of
staffs.

5. Cost-benefit
relationship.
Alternative Courses of Action

Actions to be done to solve the problem.

Written communication

Presentation Communication

Intranet
Written Communication-Advantages

Helps in laying down principles.

A permanent means of
communication.
Assist in proper delegation of
responsibilities.
More precise and explicit.
Written Communication-Disadvantages

Does not save upon costs.

Response is not spontaneous.
Time consuming.
It may have a negative impact on
organization’s reputation.
Too much paper works.
Presentation Communication-Advantages

Misunderstanding can be
resolve immediately.
Easy retrieval of feedback.
Flexible
Presentation Communication-Disadvantages

Interpersonal barrier
Perception
Weak tool for
implementing policy
Intranet - Advantages

Communication and
collaboration.
Web publishing
Business operations and
Management.
Built for one audience.
Immediate updates.
Intranet - Disadvantages

Security risks
Requires upgrades
Poor user support
Recommendation

“We therefore recommend, that the more

comprehensive, useful and efficient
communication channel in delivering of
relevant and timely information is the use
intranet.”

Dagatan, Frayco, Jakosalem,

Quisido (2011)
Plan of Action

Set goals and purpose of the

intranet.
1

Functional plan.

Implementation schedule.

3
Plan of Action

Ensure security
4

Requirements

User involvement to identify users’

information needs.
6
Plan of Action

Access network
7

User involvement in testing and

promoting use of intranet.
8

Ongoing measurement and evaluation.

9
ADIOS…..

THANK YOU!!!

THE END