BUSINESS IMMERSION

Kirloskar Institute of Advanced Management

Studies - Harihar
BUSINESS IMMERSION (BI)
 Business Immersion at KIAMS enable students to understand
the industry and also to learn industry practices.

Chetan GK, KIAMS

 It is an attempt to bridge the gap between academia and
industry.

 Duration of the BI is 13 weeks (2nd April to 29th June, 2019)

 The program carries a weightage of 6 credits in Trimester - IV.

 This will be evaluated for 300 marks.

 Students have to meet and discuss (in person or over phone) 2

with the respective faculty guides (FGs) before they depart to
their Business Immersion.
OBJECTIVES
 To provide an opportunity to the student interns to
practice the concepts learnt, in real-life situations.

Chetan GK, KIAMS

 To sensitize the student interns to the nuances of
workplace by assigning time-bound projects in the
company.

 To create awareness among the student interns about

their strengths and weaknesses in the work
environment.

 To provide the student interns on-the-job training and

develop a network which will be useful in enhancing 3
his/her career prospects.
VARIOUS GUIDES
 Faculty Guide (FG)
 Company Guide (CG)

Chetan GK, KIAMS

 BI Faculty Coordinator (Overall)

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VARIOUS SUBMISSIONS, CARRYING MARKS

Chetan GK, KIAMS

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JOINING REPORT:
 MS-Word soft copy to be submitted to your Faculty
Guides and to the kiamsbi@gmail.com on the day of
joining to BI Company.

Chetan GK, KIAMS

 Important: The report must contain the contact
details of the company guide such as, his/her name,
designation, contact address, phone no., email id.

Nomenclature: for both Email Subject Line and for

Document Saving
Roll No._Specilization_Name of the Student_Joining
Report
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Eg: 1024_marketing_nishikanth ingle_joining report
KNOW YOUR COMPANY (KYC)
 MS-Word - soft copy to be submitted to your
Faculty Guides and to kiamsbi@gmail.com within
a week from the date of reporting to the BI

Chetan GK, KIAMS

Company.

Nomenclature:
Roll No._Specilization_Name of the Student_KYC

Eg: 1024_marketing_nishikanth ingle_KYC

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THE KYC DOCUMENT SHOULD CONTAIN BASIC
INFORMATION ABOUT THE COMPANY
 Background and inception of the company including
promoters
 Characteristics of the Industry to which the company
belongs to

Chetan GK, KIAMS

 Nature of the business

 Vision, Mission and Quality Policy

 Organizational Structure

 Ownership patterns

 Manpower (complete details of Human Resource)

 Product/Service Profile

 Competitors

 Size of the company (in terms of revenues etc.)

 Market share and growth rate of the company

 Annual turnover of the company (in Rupees / USD)

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 Gross and net profit including capital structure

 Address and contact details of the head quarters

DAILY REPORTS:
 MS Word doc. to be submitted to your Faculty
Guides and to kiamsbi@gmail.com.

Chetan GK, KIAMS

 Students should submit daily reports on weekly
basis. The report should be submitted every
Monday by 4.00 PM.

 Note: In case student interns fails to submit 2

reports; he/she would be disqualified to submit
the BI Final Report and hence redo his/her BI
with the junior batch or after completion of 6th
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trimester.
Nomenclature
Roll No._Specilization_Name of the Student_Daily

Chetan GK, KIAMS

Report No.
Eg: 1024_marketing_nishikanth_daily report1

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MONTHLY REPORT:
 MS-Word doc. to be submitted to your Faculty guides
and to kiamsbi@gmail.com.

Chetan GK, KIAMS

 Student interns should submit 3 monthly reports
before submission of the Final Report.

Nomenclature

Roll No._Specilization_Name of the Student_Monthly

Report No.

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Eg: 1024_marketing_nishikanth ingle_monthly report1
MONTHLY REPORT CONTD.
 The report should cover every possible aspect of
working in the company and at the end of the
report, students should include learning

Chetan GK, KIAMS

happened in the BI Company.

 The contents of the Daily Report should not be

copy pasted here. Monthly report should be a
consolidated report of past one month in the BI
Company.

 All the monthly reports should be of 5 page in

length (Times New Roman, 12 font size with
double spacing). 12
BI PROPOSAL:
 MS-Word doc. to be submitted to the respective
Faculty Guides and to kiamsbi@gmail.com within
21 days from the start of BI.

Chetan GK, KIAMS

 Basis One: Research Based Project
 Basis Two: Non Research Based Project

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NOMENCLATURE OF E-MAIL SUBJECT:
 Roll No._ Specialization _Name of the
Student_Type of the Report

Chetan GK, KIAMS

 1002_marketing_nishikanth ingle_BI Proposal

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BI PROPOSAL
BASIS ONE: RESEARCH BASED PROJECT

 In this case, if the BI Company permits, interns

are allowed to carry out a business related
research in the BI Company.

Chetan GK, KIAMS

 The research objectives can be either provided by
the CG or formulated by the student with the
help of FG.

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FORMAT OF BI RESEARCH BASED
PROJECT PROPOSAL
 Abstract: A problem statement (research) of
about 250 words describing what the project is
going to be.

Chetan GK, KIAMS

 Goals: Stating what the project will accomplish
and the value-addition to the company.
 Research objective

 Proposed Methodology: Research Design –

Sample design & Questionnaire design
 Plan of analysis

 References: Initial list of bibliographic and

internet materials that would be used to 16
complete the project.
BI PROPOSAL
BASIS TWO: NON-RESEARCH BASED PROJECT
 In case, if the BI Company prefers the students
to work on their business related area rather
than on a research, the proposal should have the

Chetan GK, KIAMS

following contents,
 the specific work assigned by the company,

 targets going to be achieved (if any) by the

student intern,
 any specific value addition that may be
happening to the company,
 what could be probable learning experience,
expected value addition to the student intern by
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undertaking BI in the company.
DRAFT REPORT:
 The draft report should be submitted in MS
Word Doc. to the respective Faculty Guides, and
to kiamsbi@gmail.com.

Chetan GK, KIAMS

 It should be submitted one week after the last
date of closure of the BI term in the company.

Note: In addition to this, the student interns

should mark a copy of the Draft Report to
bireports@kiams.ac.in
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DRAFT REPORT CONTD.
 The Draft Report should be prepared according to the
format of final report as shown in the ‘Final Report’
section below.

Chetan GK, KIAMS

 All Draft Reports will undergo plagiarism verification by a
suitable software.
 If the Draft Reports are detected with 30% and more
plagiarized content; the student will be prompted by the BI
Faculty Coordinator to bring it down below 30% while
submitting the Final Report.

 Students who submits the Final Report after the 19

plagiarism check, and still have 30% and more plagiarized
content will secure a grade drop in BI.
FINAL REPORT & MS-PPT:
 Final Report and MS-PPTs should be submitted
to the respective FGs, bireports@kiams.ac.in and
to kiamsbi@gmail.com.

Chetan GK, KIAMS

 Final Report should be submitted in MS-Word
doc. only and the nomenclature to be followed is
as under:

Roll No._Specilization_Name of the Student_Final

Report.

Eg: 1024_marketing_nishikanth ingle_final report 20

FINAL REPORT
 The final report and MS-PPT should be
submitted within 3 weeks from the last day of the
BI term in the BI Company.

Chetan GK, KIAMS

 The final report will be evaluated by the
concerned FG.

 The final report should be submitted with all the

necessary changes which are advised by the
concerned FG.
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IMPORTANT:
 Students should submit a MS-PPT along with the
Final Report.

Chetan GK, KIAMS

 The PPTs submitted by the students in turn will
be sent to the BI viva voce panelists for their
reference.

 Under no circumstances, students will be allowed

to change/update their PPTs in the later stage.

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MS- PPT PREPARATION GUIDELINES
1 slide on Project slide
 1 slide on Company information

Chetan GK, KIAMS

 1 slide on Objective slide
 5 slides on what students have done in the
company
 2 slides on Conclusion and Learning
 Not more than 5 bullet points per slide with 28
to 30 font size of Times New Roman with white
background.

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PPT GUIDELINES CONTD.
 Students should not read from the slides. They have to
explain the bullet points mentioned on the slides.

Chetan GK, KIAMS

 Students should establish proper eye contact with the
panelists.
 Presentation which they make should be crisp and
convincing to the audience.
 Students at any circumstances should not demonstrate
dis-satisfaction about the Company Guide (CG) during
presentation.

 Students should ensure that the objective of the project

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and project done are on the same lines.
PPT GUIDELINES CONTD.
 Students will be given 25 minutes (excluding 5
minutes for Q&A) to present before the expert
panel.

Chetan GK, KIAMS

 Students those who have undertaken non-
research based projects should include one or two
cases which they encountered while doing their
internship in their PPTs.

 Three panelists in the BI viva voce. That is two

from industry one is KIAMS alumnus.
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DO’S AND DON’TS OF BI
Do’s
 Get an overview of the Company/Industry in
which you are placed.

Chetan GK, KIAMS

 This includes understanding the core business of
the company, organizational chart, key personnel
in the company, manufacturing units, marketing
channels, financial policies, etc.

 Obtain a copy of the latest annual report and

analyze the financial statement, wherever
possible. 26
DO’S CONTD.
 Always make a note of the important points during
meetings/discussions.

Get in touch with the Faculty Guide, if the situation

Chetan GK, KIAMS



warrants.

 Maintain strict confidentiality of the company’s

information.

 Consult the Faculty Guide or refer to textbooks to

reinforce relevant concepts.

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 Always submit bills in time when reimbursement
from the BI Company is to be claimed.
DO’S CONTD.
 Always maintain formal dress code.

Chetan GK, KIAMS

 Always be polite in your dealings and maintain cordial
relationship with the Company Executives.

 Always be positive and open to suggestions.

 Get conversant with the company’s policies/rules

before incurring expenditure.

 Always be present whenever the FG or the BI faculty

coordinator visits the company. 28
DON’TS
 Criticize the company’s policies and the Company
Executives.

Chetan GK, KIAMS

 Criticize or make adverse comments about KIAMS and/or
the Faculty Guide.

 Attend the office in informal dress.

 Get into arguments and lose temper.

 Misuse the facilities offered by the company.

 Go to meetings and presentations unprepared or ill- 29

prepared.
DON’TS CONTD.
 Leave the office without prior permission from the
Company Guide.

 Be impolite or rude to the Company Executives.

Chetan GK, KIAMS

 Exceed the mandate given by the Company Guide and
collect information that is confidential in nature.

 Hold back any material/equipment/accessories provided

by the company on a returnable basis.
 Borrow money or any other personal effects of the
Company Executives.

 Interfere in third party assignments. 30

 Encourage friends visiting workplace during office hours
and cause inconvenience to others.
AND
 KIAMS has decided to award 1st and 2nd prizes
for best student project presentation on the
Foundation Day.

Chetan GK, KIAMS

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WISH YOU ALL A GOOD
BEGINNING..!
 Thank you, Wish you all the very best..

Chetan GK, KIAMS

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