Introduction to UMBRELIFE

Social Platform
Prepared for TELKOMSEL
Case Study: Urban City Trash-bin Spots
Strategic Approach
• Leveraging city's facility
to empower citizen
Most of trash-bin spot are place in environment-ship
behavior
public facilities, transportation hub,
Metropolitan city park, industrial area • To initiate
environment-ship
awareness, will be
highly impact to start in
Most of trash-bin spot are place top main cities and
in public facilities, transportation selected urban area.
Targeting to cities
Urban Cities hub, city park which has appropriate
facility and midrange
educational
background
 360° Conversion of Creating Awareness
Conventional Way of Creating Awareness Gamification of Awareness Creation

Allocated
BUDGET

Allocated
BUDGET

Value Propositions:
CHALLENGES:
Limited exposure in creating awareness, and more Well tracked awareness indicator
complexity in manage Littering Signage. Targeted & measurable socialization program spending
Setup smart cities foundation in the region
 Business Model
KEY PARTNER REV STREAM VALUE PROPOSITION SEGMENT

Well tracked awareness indicator USER:

Government 5% from engagement
Targeted socialisation spending Urban people 18 – 35 yo
Brands: umbrelife cost
Enrich smartcity’s foundation in
OTT ( Telco Carrier)
the region

Government
CSR
OTT ( Telco Carrier)
CSR
Our focus in 1st year of Services

• Engagement with Top Main & Urban Cities

• Trash-bin Area Acquisition:
• 5 Landmark targeted in main cities (Bandung,
Tangerang, Bogor, Jakarta, Bekasi)
• 10 City Park
• 10 Shopping Mall UMBRELIFE MiniBus
Mobility Trash-bin
• 3 Theme Park
• Repeated 10 Cities Car Free Day
• Transaction Booster :
• First Registrar get IDR 10K Cash Wallet
• Free Data Package, Free Pulsa, Free PLN Token
• Offline Advertising (Train, Merchants, Malls)
• Minibus mobility on main cities – car free day event
UMBRELIFE MiniBus Mobility Trash-bin as event-based
Engagement Program (eg. @ Car Free Day)

U U Speaker
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INITIAL APPROACH WITH TANGERANG CITY
 Investment as Program Booster

5 Landmark targeted in main cities (Bandung, Tangerang, Required Investment

Bogor, Jakarta, Bekasi) Rp. 4 Milyar for 1st year
10 City Park
10 Shopping Mall
3 Theme Park
Repeated 10 Cities Car Free Day

Inventory absorption and Revenue

40%
600 30%
500
500
400
300
300 15%
10%
200 5%
100 30 50 30 3 30 3
0 BUSINESS MKT & FINANCING IT INFRA CAPEX
Government CSR Hotel Theme Park OPERATION CAMPAIGN COGS OPEX

Inventory Rev
Thank You