Philippines Tourism Investment Conference

London
9 November 2010
 Outline

 Raffles Hotels & Resorts

 The Project
 Raffles Makati
 Fairmont Makati

 Makati – The Market

 Target Audience

 Future plans in The Philippines

 Development Pipeline in Asia

2
 The Raffles Brand

Raffles is a global luxury hotel management

company which traces its roots back to 1887
with the opening of the acclaimed Raffles
Hotel in Singapore.

Through the years, Raffles has journeyed

from a fabled past to the highest echelon of
the hospitality industry.

Today, Raffles Hotels & Resorts is known to

create enchanting experiences through
providing gracious and heartfelt service in a
sophisticated residential environment.
 History

Raffles Hotel, Singapore

First hotel in China -
reopened on 16 Raffles opened Tianjin in March and
Raffles Beijing
September after a 2 other hotels in Makkah and Paris in
opened in June
complete restoration August and October respectively
1991 2006 2010

1887 1989 1997 2007 onwards

Raffles Hotel opened Raffles Expands footprints to Expands into Middle Raffles continues to
on Beach Road under International open two landmark East – Raffles Dubai open more hotels
the management of Limited was hotels in Cambodia - opened in November and resorts in key
Tigran Sarkies, formed as the Hotel Le Royal, cities around the
offering 10 rooms in hotel Phnom Penh and world including
an old bungalow-style management Grand Hotel Seychelles, Makati,
building arm of Raffles d’Angkor, Siem Reap Moscow and Jakarta
Holdings
Limited

4
Raffles Hotels & Resorts

Number of Hotels 8 in operation

& Resorts: 5 under development

Average size: Urban 150 to 250 rooms

Resort 100 to 180 rooms

Market Luxury tier

Segments: Business Transient

Competitive The Peninsula

brands: Four Seasons
Mandarin Oriental
One & Only

Raffles Brand 120%

Average RevPar Significantly outperforming
its luxury competitive set

10
 Global Portfolio

Current portfolio:
 Raffles Hotel, Singapore
 Raffles Beijing Hotel, China
 Raffles Grand Hotel d’Angkor, Siem
Moscow
Reap ▲
 Raffles Hotel Le Royal, Phnom Penh
Paris
 Raffles Dubai, UAE Beijing
 Raffles Tianjin, China Tianjin
▲Sanya
Dubai
 Raffles Makkah Palace, Saudi Arabia ▲
Makkah ▲▲
Siem Reap
 Raffles Paris – Le Royal Monceau Phnom Penh Manila

Singapore ▲
Seychelles Jakarta
Future additions: ▲

 Raffles Praslin, Seychelles

 Raffles Makati, The Philippines
 Raffles Sanya, China
In operation
 Raffles Jakarta, Indonesia
▲Under development 11
 Outline

 Raffles Hotels & Resorts

 The Project
 Raffles Makati
 Fairmont Makati

 Makati – The Market

 Target Audience

 Future plans in The Philippines

 Development Pipeline in Asia

12
 The Project

A joint venture between Kingdom Hotel Investments (KHI) (80%) and

Ayala Land, Inc (Ayala Land) (20%).

The 30-storey complex occupies 7,377 sqm of prime freehold land on

Makati Avenue.

The development will comprise a 300-room Fairmont Hotel, a 30-suite

Raffles hotel and 239 Raffles-branded private residences.
Fairmont Makati

Raffles Makati
 Location
Located on Makati Avenue in the financial and cultural hub of the Makati District
– often called the ‘Wall Street of the Philippines’ it is home to the Makati Stock
Exchange and the Makati Business Club.

Situated directly across from the Greenbelt Mall, one of the most celebrated
malls in all of Asia.

Raffles &
Fairmont
Makati
 Raffles and Fairmont Makati

Raffles and Fairmont will have two separate entrances and lobby
lounges, creating two distinct arrival experiences.

Raffles
30 suites and 239 Raffles Residences
Approximate size of guest rooms is 60 sqm

Fairmont
300 guestrooms including 51 Fairmont Gold rooms and 8 suites
Approximate size of guest rooms is 40 sqm
 Creating a Legend – Raffles Makati

 First significant luxury branded residence in Makati

 Opening in 2011, poised to become the premier address in Manila,

with the first branded penthouse residences.
 Raffles Residences – Record Sale Price

 In July this year, a Raffles penthouse was sold at the highest price per
square metre ever paid for a condominium in the Philippines.

A spokesperson for the buyer commented,

“My client’s global portfolio consists of prestigious projects in several cities. This
purchase was influenced by the fact that this development is the best project
in Manila, both in terms of build quality and service levels that the Raffles
brand is synonymous with.”

Colliers International, Philippines,

“This sale is reflective of continued confidence in this market, and an
appreciation by buyers, both local and international, of premium and branded
product. Raffles Residences has certainly set the standards for the local,
ultra-luxury residential market, and we expect this trend to continue with
surging demand for branded residences.”
 Raffles Makati – Facilities & Amenities

 An elegant Raffles Lobby Lounge

 Refined Japanese restaurant

 The Long Bar, featuring live jazz

 An all-day dining restaurant

 Designer boutiques and shops in the retail mall

 Raffles Makati - Services

 24-hour concierge service

 24-hour signature Raffles Butler service

Hotel Lobby
Typical Guest Room
Deluxe Suite – Living room
Presidential Suite
Raffles Lounge
All Day Dining
Long Bar
Swimming Pool
Raffles Residences - Master Bedroom
Raffles Residences - Living Room
Raffles Residences - Kitchen
Raffles Residences - Bathroom
 Fairmont Makati
Fairmont Makati offers additional facilties including:

Spa and Fitness

 Willow Stream Spa
 State-of-the-art Fitness Center
 Separate outdoor swimming pool and terrace for each brand

Meeting & Function Facilties

 20,000 square feet of combined meeting & banquet space
 Shared amenities
 Full service business center

Fairmont Gold
 Private Gold floors with an exclusive lounge
 Outline

 Raffles Hotels & Resorts

 The Project
 Raffles Makati
 Fairmont Makati

 Makati – The Market

 Target Audience

 Future plans in The Philippines

 Development Pipeline in Asia

35
 Makati City
 Makati is one of the 16 cities that make up Metro Manila, one of
the most populous metropolitan areas in the world.

 The financial center of the Philippines and one of the major financial,
commercial and economic hubs in Asia.

 As the host of various embassies, it is also an important center for

international affairs.

 No new hotel room supply since 2002 or anticipated at this time.

 Present luxury brands in this market are Shangri-La, Peninsula, Mandarin

Oriental.

 Significant gains in ADR/RevPAR were made since beginning 2006.

 Outline

 Raffles Hotels & Resorts

 The Project
 Raffles Makati
 Fairmont Makati

 Makati – The Market

 Target Audience

 Future plans in The Philippines

 Development Pipeline in Asia

37
 Target Audience

Raffles Makati Fairmont Makati

Market Mix: Market Mix:

41% Transient Individuals 61% Transient Individuals

36% Corporate Travellers 16% Corporate Travellers
13% Group Meetings and Incentives 19% Group Meetings and Incentives
10% Leisure and Wholesale 4 % Leisure and Wholesale

Competitive Set: Competitive Set:

Peninsula Manila Makati Shangri-la, Manila

Mandarin Oriental, Manila InterContinental Manila
Renaissance Makati City
 Outline

 Raffles Hotels & Resorts

 The Project
 Raffles Makati
 Fairmont Makati

 Makati – The Market

 Target Audience

 Future plans in The Philippines

 Development Pipeline in Asia

39
 Future Development Plans in The Philippines

The Philippines’ national economy is one of the 50 largest in the world.

The Republic continues to experience positive GDP growth and attracts foreign
investment and tourism.

FRHI seeks development opportunities in Cebu for a Fairmont resort and Manila
for a Swissôtel.

40
 Outline

 Raffles Hotels & Resorts

 The Project
 Raffles Makati
 Fairmont Makati

 Makati – The Market

 Target Audience

 Future plans in The Philippines

 Development Pipeline in Asia

41
 Current Global Portfolio
Existing Fairmont (62 hotels)
Existing Raffles (6 hotels)
Existing Swissôtel (28 hotels)

Note: Status as of July 2010 42

 Development Pipeline - Global
Existing Fairmont (62 hotels) Pipeline Fairmont (26 hotels)
Existing Raffles (6 hotels) Pipeline Raffles (18 hotels)
Existing Swissôtel (28 hotels) Pipeline Swissôtel (11 hotels)

FRHI will add 55 properties by 2014 mainly outside of the Americas

Note: Status as of July 2010
43
 Development Pipeline - Asia

Raffles
Future openings: Sanya, Jakarta
Actively looking at projects in Bali, Kular
Lumpur, Shanghai, India and Thailand.

Fairmont
Future openings: Sanya, Jaipur and
Hyderabad, India
Pending projects in Jakarta, Bali and several
major cities in China and India.

Swissotel
Newly opened in Kolkata this year
Future projects include many new openings in
India and China

44