Perception of the Millennial Mumbaikar

about Dating Apps

Presented By:
Group 2

Nikhila Nair - 22
Varadharajan V. - 47
Asmita Kadam - 50
Madhura Mukte - 52
Priyanka Gurav - 55
Rhea Miranda - 57
Young Indians & the dating APPocalypse!!
Indian men want women
to pop the question
 The Evolution

2009 TODA
Y
1966 2012
 Been There, Done That !
● Emergence - Latest manifestation of humans
doing what they always do : Invent new
tools (Lee, 2017)
● Reasons given - internet access,
communication and matching based on
complex algorithms and scientific techniques
(Hansaria and Jha, 2016)
● Facilitates people’s search for long-term love
(Hobbs, 2016)
● User security strategies (Felizi & Varon, 2015)
● People who use experience negative
stereotyping and stigmatization (Grehan,
2015)
● Chance of deception increases with the
pressure of self-presentation (Guadagno,
Okdie, & Kruse, 2012)
Research Methodology
● Sample size was 214 respondents in
the age group of 18-35
(Millennials)
● All the respondents were from
Mumbai
● Convenience Sampling
 Meet the guinea pigs

Sexual Orientation
People’s Choice Awards
Do you use or
have you used
any dating apps
in the past ?

Why do you
prefer to use
certain app and
not the others ?
Keep Asking Why?
 Love at first Swipe?

Have you ever met Have you ever been in a

someone you’ve relationship with a person
interacted with on dating that you’ve met through
apps in person ? dating apps ?
Trouble in Paradise
 Perception about dating apps

Dating apps are good

Are dating apps effective
alternative for
way to meet people? traditional dating?
 Perception about dating apps

How likely are people Do you have a

to recommend dating Positive view of
apps ? dating apps ?
Why don’t people use dating apps ?
 Happy Realisation
● Most popular app
● Top Reason for Using the
Apps
● Gender ratio
● Who spends more time?
● Is the match worth the
mint?
● Expectations
● Overall perception
What do people really want ?
 Thank You !
Happy Swiping !