A STUDY ON PROBLEMS AND PROSPECTS

OF WOMEN ENTREPRENEURS IN ERODE

UNDER THE GUIDANCE OF

Dr.P.Poongodi M.B.A.,M.Phil.,Ph.D
 OBJECTIVES:

• To examine the various problems faced by women

entrepreneurs.
• To know the prospects for the development of women
entrepreneurs.
• To know the business opportunities for women
entrepreneurs.
 QUESTIONNARIE:

1. Name (optional) :
2. Age :
a) below 25 years b) 25-35 years c) 35-45 years
d) more than 45 years
3. Educational qualification:
a) Below S.S.C b) S.S.C c) H.S.C d) U.G e) P.G
4. Marital status :
a) Unmarried b) Married c) Separated d) Window
5. Family structure :
a) Nuclear b) Joint family
6. Occupation of women entrepreneurs before becoming
entrepreneurs
a) Students b) Social workers c) Housewife
d) Employment
7. How old your business enterprise is (in years)?
a)2-4 years b)5-7years c)8-10years
d)More than 10 years
8. Nature of the business
a) Trading b) Manufacturing c) service
9. Income level of women entrepreneur:
a) Rs<50,000 b) Rs.50, 000-1 lakhs c) Rs.1lakhs-2 lakhs
d) Above 4 lakhs
10. Problems of women Entrepreneurs:

S.No Problems Opinions

i. personal a. No personal problem
b. Lack of self confidence
c. Lack of initiative
d. Lack of risk bearing
capacity
e. Lack of leisure time
ii Social a.No social problem
b. Male dominance
c.Lack of appreciation in the family
d. Lack of social contacts
e. Lack of confidence in women’s ability

iii Financial a. No financial problem

b. Lack of collateral security
c.Negative attitude of banks towards
women
d.Limited working capital
e.Poor knowledge of financial management
iv Marketing a. Delayed payments of bills
b. Cut throat competition
c. Inadequate advertising & publicity
d.Lack of sufficient stock of product
e. Delayed collection of bills
v Technology a. No technology problem
b.Don’t use any technology
c.Lack of technology skills
d.Highly cost of technology acquisition
e.Inadequate technology support for
machinery utilization
11. How do you solve your various problems as an
entrepreneur?
Solve your various problems Rank
With own experience & knowledge
With the co-operation of family
members
With the co-operation of friends
With the advice of experts in
respective field
With the help of government and
machinery
12. Do you think, whether women are having more business
opportunities because of changing social environment or
not?
a) Yes b) No
13. If yes, what are the social environmental factors that
have increased the prospects of women entrepreneurship?
a) Increasing spread of education among women
b) Increasing no. of successful women in the society
c) Increasing automation of household
d) Increasing awareness of women about economic
independence
e) Increasing women about economic independence.
14. Do you think, whether Special “Entrepreneurship
Development Programmes” (EDPs) for women will
increase the prospects of women entrepreneurship or not?
a) Yes b) No
15. If yes, choose the areas of Entrepreneurship
Development Programmes (EDPs) for women
Entrepreneurs from the following
a)Small Enterprise Management
b) Identification of Business Opportunities
c) Technical Skill Developing
d)Information Technology
e) Stress Management
16. Do you feel stress while discharging the dual duties of a
businesswomen & a housewife?
a) Yes b) No
17. In your opinion how can a businesswoman successfully
discharge dual duties in business &house?
a) Poor division of time for business & house
b) Automation of household work
c) Co-operation from family members
d)Co-operation from employees
e) Any other(please specify)
18. In your opinion which type of business enterprise has
more opportunities to women entrepreneurs?
a) Service b) Trading c) Manufacturing
19. Please give your preference no. to all business fields
from 1- 10where women entrepreneurs in have business
opportunities.
BUSINESS FIELDS RANK
Readymade Garments
Fashion Designing
Beauty Parlor
Typing, Xeroxing & Telephone
Services
Manufacturing of Leather
Products
Food Products
Dairy farming
General Stores
Fruit & Vegetable Processing
Handicrafts
 RESEARCH METHODOLOGY

• Research methodology is a way to systematically solve

the research problem and how research is done
scientifically.
• It consists of the different steps that are generally adopted
by the researcher to the study his research problem along
with logic behind them.
RESEARCH DESIGN:
 A research design is the arrangement of condition for
collection and analysis of data in a manner that aims to
combine relevant to the research purpose with economy
in procedure.
 The Research design used for this study is
“Descriptive Research” whose purpose is to describe
accurately the characteristics of a particular individual, or
of a group.
 The research is done to identify the problems and
prospects of women entrepreneurs in erode.
SAMPLE UNITS:
 Sampling unit selected for this project is the women
entrepreneurs in erode.
SAMPLING SIZE:
 The size of the sample which is taken for the
research study is called sample size which constitutes
of female respondents.
 The size of the sample is limited to 120 respondents
SAMPLING TECHNIQUE:
 The sampling method adopted for this study is non-
probability convenience sampling.
DATA COLLECTION:
 The required data for this study has been collected from
both primary data as well as secondary data sources.
PRIMARY DATA:
 The primary data are those, which collected fresh for the
first time and this to be original in character.
 The primary data collected from the respondents through
questionnaire.
SECONDARY DATA:
 The researcher collected the secondary data from
Journals, Articles, Books, Websites.
TOOLS USED:
 Simple percentage method
 Chi-square method
 Ranking analysis
SIMPLE PERCENTAGE METHOD
Simple percentage method is used to analyze the data.
Simple percentage method is dividing the given total
number of respondents and multiplying by 100.
FORMULA
Simple percentage method = No. of respondents ×100
Total no. of respondents
CHI-SQUARE TEST
 The chi- square test is an important test among the
several tests of significance.
 The Chi-square is a statistical measure used in the
context of sampling analysis for comparing a variance to
a theoretical variance.
FORMULA
Chi – square = Ʃ (Oi-Eij) 2 / Eij
Where,
 Oij= Observed frequency
 Eij = Expected frequency
 To find the expected frequency
 E=Row Total X column total/ grand total.
 To find degree of freedom
 Degree of freedom= (column-1) X (row-1)
RANKING ANALYSIS (WEIGHTED AVERAGE
METHOD):
weighted average ranking method has been used to find
out the business opportunities for women entrepreneur in
erode.
Formula:
Weighted average = Total *100
No. of Factors × no. of respondents