Professional Documents
Culture Documents
Headline Writing
COPY EDITING
and
HEADLINE WRITING
The Headline
A heading or title of an article is a headline. It is an
explanatory title over a newspaper article summarizing the
main point for the readers. The headline is considered the
display window of a newspaper. It serves as a quick source
of information for a busy newspaper reader.
Purposes of Headlines
1. The headline should give the gist of the story in as few words as
possible.
Example: Mayor Bautista gives award
to outstanding SSG president
2. Use the present tense to describe past events. This use is known
as the historical present.
Example: 5 studes win in division presscon
3. Use the active voice.
Example: Speaker Belmonte turns-over
new building, donates 10
computer sets to DJJMHS
4. Avoid “to be” verbs. Example: Teachers asked to
attend seminar
Not: Teachers are asked to attend seminar
5. Be specific. Use precise words.
Example: Soriano cops Ist place in
division history quiz
6. Be accurate and direct to the point. Don’t beat around the
bush.
Example: Prices may go up
Better : Oil price hike starts today
7. Avoid exclamation point or other punctuation in the head.
Example: SC suspends Mendoza
( without period, exclamation point or question mark)
8. The head should be a summary of the news story, not a
mere label.
Example: Rotarians name PBHS scholars
Label head : Rotarian scholars
9. The content of a headline over a news story should be taken from the
lead of a news.
Example : President Aquino yesterday renewed
his call to the media to report responsibly and
maintain their integrity.
President Aquino renews call to media
on responsible reporting
10. Head should be positive rather than negative.
Example: PTA meeting reset
Not: PTA meeting won’t be held
11. Use the infinitive for future events.
Example: Graduates to receive diplomas
12. Write numbers in Arabic form.
Example: 2 CCHS mentors retire
faculty welcomes new ones
14. Use the semi-colon to include two related thoughts in one
deck.
Example: 5 die; 10 escape in ambush
15. Use single quotation marks instead of double quotation
marks.
Example: CBCP says ‘NO’ to Reproductive Health Bill
16. Use only familiar abbreviations or acronymys in the headline.
Example: GSIS, SSS, DSWD. ASEAN, DepEd, UN, etc.
SSS offers amnesty to delinquent borrowers
17. Do not use articles a, an, the in the headline.
Example: President goes to NY
Not: The President goes to NY
18. Do not separate the following from one line to the next.
a. Preposition and its object.
Example: Derby Ace beats
Alaska in 94-90 battle
Not: Derby Ace beats
Alaska in
90-94 battle
b. Parts of names that belong together.
Example: Farmers in Nueva Ecija
face hard times
due to typhoons
Or : Farmers in N-Ecija face hard times due to typhoons
19. Do not use names unless the persons are extremely well-
known.
Example: CJ Corona faces conviction
20. Avoid word in the headline that gives double meaning.
Example: DOJ insider bares leak in bar exam
Better than: DOJ lady exposes leak in bar exam
Headline Writing Procedure