CONSUMER BEHAVIOUR

ASSIGNMENT

By group 5 : -
MARUTI 800
Consumer Profiling
 Age

 Income

 Usage

 Purpose

 Locality

 Family

 Lifestyle

 Family cycle
Consumer Needs
 Affordable

 Use as secondary car

 Mileage

 Low maintenance

Positioning of the product

 Entry level car
 Durable

 Easy to drive
STRATEGIES
 Compact hatchback
 Family car
OMNI
Consumer profiling
 Age

 Income

 Usage

 Purpose

 Family

 Sex
Consumer Needs
 Business needs
 Rental purpose

Positioning of the product

 Spacious

 Less maintenance
STRATEGIES
 Showcase as business vehicle
 7 seater and spacious
MARUTI ESTEAM
Consumer profiling
 Age

 Profession

 Income

 Geographical location
 Preference

 Family cycle
 Interest
Consumer Needs
 Premium feel
 Spacious

 Bigger truck space

 Mileage

 Durability

 Less maintenance

Positioning of the product

 Family car
 Professional use

 Entry level seaden

STRATEGIES
 Showcase as professional vehicle
 Special occasion / function / family
GEPSY
Consumer profiling
 Age

 Geographical location
 Family cycle
 Interest

 Purpose

 Hobbies

 Sex

 Profession
Consumer Needs
 Durable

 Road feel
 Status

 4*4

Positioning of the product

 Outdoor / off roading vehicle
 Adventures vehicle

 For youngsters and mid age

 4*4
STRATEGIES
 Adventures vehicle
THANK YOU