Abhay Shukla

BBA (A) 3rd Year

Roll No :- 05
Internal Guide :- Dr. Vijay S. Phalke
External Guide :- Mr. Vaibhav Gourkhede
Company’s Profile

 Location of head office :- Panchgani

 Founded :- 1959
 CEO of company :- Mayur Vora
 Product manufacturing :-Food Products
(Fruit & Beverages Products)

CEO, MD. Mr. Mayur Vora

History of the company

 Mapro is a food processing company founded in 1959, in the hill-town of

Panchgani, near Mahabaleswar - a popular tourist destination
near Mumbai and Pune
 Mapro was started by Kishore Vora a pharmacist by profession and later
(1983 onwards) grown by his nephew Mayur Vora
 The very first product of Mapro was jam named as Vora Jams
Major Products
 Mapro portfolio of product provides a high quality of natural fruits in the form
of Jams, Falero, Syrups, Crushes, Squashes, Dessert toppings, Lounges &
Mazaana
Only product which is not available for rest of the market
other than Mapro Garden is special ice cream made up of
fresh fruit
Customers & competitors
 Customers :- Mapro has customers from wide range of people. Main
customers are children as the Mapro products are targeted for this
group only as the products are jellies, jams, and many more which
mostly consumed by children only but it does not means that other
age groups are not covered
 Competitors :- As Mapro have some unique products so there are very less
but strong competitors.
 Mapro rules over 45% of market where as rest are competitors in the market
 Competitors are as follow
● Kissan
● Patanjali
● Manama
● Mala’s
Launched 7 different variety of RTD
2 flavor named as
● Mr. Green Apple
● Mrs. Aam Panna
Quantity :- 600 ml
Pricing :- 45 Rs.
5 Flavors in Coconata
● Orange
● Pineapple
● Mango
Quantity :- 340 ml
Pricing :- 45 Rs.
● Strawberry
● Litchi
Quantity :- 350ml
Pricing :- 63 Rs.
Work carried out throughout internship

36.00%

Consent
Non Consent

64.00%
Findings
 Consumers don’t want too much of sweetness in drinks
 If retailers want to run any new product then only new
product become successful in market
 Distribution channel must be strong enough to fulfill and
handle the demand of new launch product in market
 Different methods should be used advertising the product
 Not every free product can attract the customers to the
shop
 Suggestions

 Lack of advertisement
 Pricing of some product is to high
 Can make more attractive packing over the product
 Should give more focus over jam, ketchup, and topping
Thank you