CAMPUS TEAM NAME TEAM MEMBERS

INSTRUCTIONS
LIME 11 Case Study and Timelines Case Submissions

• For LIME Registrations, Case Study Problem, • Mention your Team and Campus names on Slide 1
Solution Template and Submissions log on to:
Dare2Compete: http://bit.ly/LIME_11 • Answer each question precisely & within the space

• Team Registrations close on August 11, 2019
23:59:59 Hrs
• Case Submissions close on August 15, 2019
23:59:59 Hrs
• No other slide/appendix will be considered while
considering the solutions – pls follow the one pager per
category submission strictly
• You can use images, charts or videos to present your ideas

• Font Name- Calibri (Body) | Font Size >= 12

• Size of submission should not exceed 10 MB

• Follow the below file naming convention in the final PPT

submission: <Campus Name>_<Team Name>

Shortlists for all LIME 11 Rounds will be declared exclusively on Unilever Diaries Instagram Page
Dove Hair VARIABLES USED TO HYPER-
CATEGORY CONSUMER JOURNEY SEGMENT

UNIQUE MESSAGING PRECISION

COHORT NAME COHORT DESRIPTION
FOR COHORT MARKETING PLAN
Dove Skin Cleansing VARIABLES USED TO HYPER-
CATEGORY CONSUMER JOURNEY SEGMENT

UNIQUE MESSAGING PRECISION

COHORT NAME COHORT DESRIPTION
FOR COHORT MARKETING PLAN