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  • Alternate Segmentation

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    Mr. Me
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    This document segments the market for Xiaomi phones into three groups: Minimalists who prioritize budget and basic features; Power Users who demand strong performance for gaming and cameras and are willing to finance purchases; and Flaunters who seek premium brands and features as a status symbol.

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    Alternate segmentation

    Original Title

    Alternate segmentation

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    This document segments the market for Xiaomi phones into three groups: Minimalists who prioritize budget and basic features; Power Users who demand strong performance for gaming and cameras and are willing to finance purchases; and Flaunters who seek premium brands and features as a status symbol.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Alternate Segmentation

    Uploaded by

    Mr. Me
    This document segments the market for Xiaomi phones into three groups: Minimalists who prioritize budget and basic features; Power Users who demand strong performance for gaming and cameras and are willing to finance purchases; and Flaunters who seek premium brands and features as a status symbol.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Alternate Segmentation for Xiaomi

    Minimalists
    • Budget Conscious
    • Require basic facilities
    • Would not buy costly phones even if they have the money

    Power Users
    • Heavy Users
    • Require phone for gaming and camera
    • Would readily buy on EMI if they find the phone worth

    Flaunters
    • Brand conscious
    • See phone as a status symbol
    • Require premium quality and featues (more for more)

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