My Internship

Experience

Summer of 2018 at
MADIEE, a Startup.
What is MADIEE?
It means “Making A Difference In Educational
Experience”.

Our Vision
We change the way How people get educated.
Through inculcating liberal arts by spreading the
culture of Board Games.
About our Founder

● Mr. Senthil Kumar is an alumni of CEG (2012

batch).
● He Pursued MS in London
● He is a Young India Fellow of the Ashoka
University
● Following his passion in the field of Liberal
Arts,
he started MADIEE.
FLEXIBILITY OF A STARTUP

Since, this is a startup, We used to work from 1pm-

11pm, no formal work hours.
It was incubated at CEGAIN, CPDE 1st Floor, Anna
University.
I was a given a role to formulate strategy to
increase the revenue streams for the company
Let me tell you the
Projects I worked.
1. Legal Incorporation
2. Event Management
3. Commercial Importing
4. Wireframing App platform
5. Running Online Marketing
Campaign.
6. Designing Board Game
Components
7. Manufacturing Board Games
8. Getting Indian Distribution Rights
Helped them convert the sole-
proprietorship into Private limited
Company through Vakilsearch.com

Got GSTN and IE code to stay

compliant.
We Organized Two Workshops on Finance
through Robert Kiyosaki’s Cash Flow

We Signed a Deal with CONVO@C20, ADYAR

to host gaming sessions at every Thursday
(for a 33% revenue cut on table bookings
happening between 5pm to 11pm)
Commercial Importing
We contacted the Board Game Community to send
borad games for Domestic Retailing in India from

1. Lil, Paris (France)

2. Seattle, San Jose, Duluth, Arkansas (USA)
3. London, Liverpool (UK)
4. Berlin (Germany)
Wireframed their
Mobile App
Done the operational and technical
workflows for their Board Gaming
Cafe-Aggregation Platform . This
platform is set to redefine socializing.
Online Marketing
Campaign
Ran a series of Instagram and
Native Display
We Measured the ROI to be INR
2000-5000(Selling price of the
Product) for every INR 325
invested in Advertising.
Designed Board Game Components using
Autodesk 3ds and Apple’s Sketchup.

Found out a Manufacturer to produce the

board game parts in Parrys, Chennai.
The Day before my Internship
came to end, We Got the
Indian Distribution Rights
from the two leading Board
Game Companies.
1. Alderac Entertainment
Group
2. Z-Man Games
Thanks for Listening,

KAUSIK RAJA SM
2015109020