HAVING BREAKFAST WITH

YOU FOR A LIFETIME!

 Mission: To expand a service with
sweet products and high nutritional value
throughout the country through an
organized and efficient work of the
company so that each person can get,
enjoy and eat healthy with these goodies

V ission: Feed and

satisfy all consumers
who want a sweet
healthy breakfast in
any locality of the
country that is.
Revenue mode

Define price strategies The plan we have is to set a cost that never ignores the expenses of
our firm (production, distribution, taxes, etc.). Our goal is to find a price for our products and
services that are attractive to the consumer market, but that do not put the company at risk.
This also applies to offers and discounts, because we do not want these promotions to result
in lost profits.

Have a strategic vision of marketing. We want to establish sales practices that stimulate the
consumption of our offer. For example: a) analyze good clients (to see the benefits they find
in the offer); b) search for potential consumers (contact and follow-up calls, visits, etc.)
Competitive advantage
Our competitive advantage is a cost leadership strategy. We believe that our company
can be ahead of our competitors by developing an attractive pricing campaign.

We know that our competitors knew how to adapt at the beginning, but as the
environment changes, their businesses become increasingly unstable. That is why we
must have a long-term adaptation strategy
Return on investment