VISUAL

INFORMATION
AND MEDIA
• MATERIALS,PROGRAMS,APPLIC
ATIONS AND THE LIKE THAT
TEACHERS AND STUDENTS USE
TO FORMULATE NEW
INFORMATION TO AID
LEARNING THROUGH THE
USE,ANALYSIS,EVALUATION AND
PRODUCTION OF VISUAL
IMAGES.
TYPES OF VISUAL
MEDIA
TYPOGRAPHY
• Is typography an art? That’s like asking if pho-
tography is an art. Certainly there are photog-
raphers and typographers whose ideas and
techniques raise their work to the level of art.
But at their core, both photography and ty-
pography perform a utilitarian function. The
aesthetic component is separate. Being an ef-
fective typographer is more about good skills
than good taste.
GRAPHIC DESIGN
• Graphic design, also known as communication design,
is the art and practice of planning and projecting ideas
and experiences with visual and textual content. The
form it takes can be physical or virtual and can include
images, words, or graphics. The experience can take
place in an instant or over a long period of time. The
work can happen at any scale, from the design of a
single postage stamp to a national postal signage
system. It can be intended for a small number of people,
such as a one-off or limited-edition book or exhibition
design, or can be seen by millions, as with the
interlinked digital and physical content of an
international news organization. It can also be for any
purpose, whether commercial, educational, cultural, or
political.
INFORMATIONAL GRAPHICS
• information graphics or infographics are visual
representations of information, data or
knowledge. These graphics are used where
complex information needs to be explained
quickly and clearly, such as in signs, maps,
journalism, technical writing, and education. They
are also used extensively as tools by computer
scientists, mathematicians, and statisticians to
ease the process of developing and
communicating conceptual information.
• CARTOONS
• A cartoon is a form of expression, or communication,
that refers to several forms of art, including
humorous captioned illustrations, satirical political
drawings, and animated film. Originally, the term
referred to full-scale drawings for various forms of
fine art, such as frescoes and tapestries. From the
mid-nineteenth century it acquired the meaning of a
pictorial parody, humorous and often satirical in its
portrayal of social and political events.
PHOTOGRAPHY
• Photography is the art, science, and practice of
creating durable images by recording light or other
electromagnetic radiation, either chemically by
means of a light-sensitive material such as
photographic film, or electronically by means of an
image sensor. Typically, a lens is used to focus the
light reflected or emitted from objects into a real
image on the light-sensitive surface inside a camera
during a timed exposure. The result in an electronic
image sensor is an electrical charge at each pixel,
which is electronically processed and stored in a
digital image file for subsequent display or
processing.
(Images from) Motion Pictures
• Most connoisseurs of the art of motion pictures feel
that the greatest films are the artistic and personal
expression of strong directors. The cinema exists,
however, for many social functions, and its “art” has
served many types of film that do not set out to be
artistic. In practical terms these functions divide films
into what are usually termed “modes,” including the
documentary, the experimental, and the fictional. The
documentary mode incorporates those films relying
primarily on cinema’s power to relay events in the
world.
(Images from)Television and video

• The broadcasting of a still or moving image viaradiowa

ves to receivers that project a view ofthe image on a pi
cture tube.A program, movie,or the like, that is availab
le commercially onvideocassette. Digitally, it can also
be available on compact discs, or stored as files in the
computer or internet.
(Images from) Computers
• Images derived from an electronic device
designed to accept data, perform prescribed
mathematical and logical operations at high
speed, and display the results of these operations.
(Images from) Networked
Interactive Multimedia
• Images derived from
the combined use ofseveral media, as sound and full-
motion video incomputer applications with internet
connecetion.
PURPOSE OF
VISUAL
INFORMATION
VISUAL DESIGN
PRINCIPLES
 6. DIRECTIONAL MOVEMENT
• A visual flow through the composition .
• Can be the suggestion of motion in a design as
you move from object to object by way
placement and position.
 7. RHYTHM
• A movement in which some elements recur
regularly.
• Like a dance, it will have a flow of objects that
will seem to be like the beat of music .
 8. PERSPECTIVE
• Created through the arrangement of objects
in two dimensional space to look like they
appear in real life.
• Learned meaning of the relationship between
different objects seen in space.
 9. DOMINANCE
• Gives interest, counteracting confusion and
monotony.
• Can be applied to one or more of the
elements to give emphasis.
 VISUAL
DESIGN
ELEMENTS
a. Line – describe a shape or outline. It can create
texture and can be thick or thin. Lines may be
actual, implied, vertical, horizontal, diagonal, or
contour lines.
b. Shape – usually a geometric area the stands out
from the space next to or around it, or because
of differences in value, color, or texture. Shape
may also be organic.
c. Value – the degree of light and dark in a design.
It is the contrast between black and white and
all the tones in between. Value can be used with
color as well as black and white. Contrast is the
extreme changes between values.
d. Texture – the way a surface feels or is perceived to feel.
Texture can be added to attract or repel interest to a visual
elements. Visual texture is the illusion of the surface peaks
and valleys, resulting in a feeling of smoothness or roughness
in objects.
e. Color – determined by its hue (name of color), intensity
(purity of the hue), and value (lightness or darkness of
hue).color and color combination can play a large role in the
design. Color may be used for emphasis, or may elicit
emotions from viewers. Color maybe warm, cool, or neutral .
It plays a major role in our visual perception, as it influences
our reactions about the world around us. It is therefore
important to create color palettes that evoke the appropriate
audience reactions. Color has three properties.
f. Form – a figure having volume and thickness. An illusion of
a 3-dimensional object can be implied with the use of light
and shading. Form can be viewed from many angles.
LINE
SHAPE
VALUE
TEXTURE
COLOR
LESSON 13:VISUAL MEDIA
AND INFORMATION
MAGALONA,
PONTALBA,
UY
11 HUMSS -3