*Juan Sumulong Memorial Schools System Inc.

– SENIOR HIGHSCHOOL
*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
 OPPORTUNITY ATTRACTIVE TEST (OAT)
Each member will look for an opportunity in their
community that will match to his/her ability, skills, goals
and objective. He will prepare a report about his
opportunity. (use format report)
Member will submit as potted opportunity to his/her
leader.
Group will set a date/meeting to discuss which among
these opportunities will be used as their official business
venture.
Methods of Generating Idea to be used as a guide in their
meeting will be provided. Group will choose 2 methods.
*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
• Focused group discussion (FGD). In this
method, a moderator handles a very
open, free-flowing, and in-depth
discussion with a group of people who
can provide insightful ideas about a new
product or service that will fill a market
need.
*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
• Brainstorming. Similar to an FGD, brainstorming is an
activity that allows the participants to share creative ideas
using the following rules: (a) no destructive criticism or
judgment is allowed, (b) wilder ideas are accepted, (c)
more ideas are preferred, and (d) improvement of others’
ideas is allowed. In short, brainstorming is a fun
discussion with lenient rules.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• Brain writing or Internet brainstorming. This is exactly the
same as brainstorming except that the channel used is
not face-to-face, but in writing or online. The results of
brain writing or Internet brainstorming usually take longer,
as the answers depend on the availability of the
participants in answering the questionnaires online.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• Problem inventory analysis. This method is similar to the
FGD except that the participants are already given an
inventory of product or service problems. The participants
will just identify from the list given the compelling
problem(s) of a potential product or service instead of
generating the ideas from them.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

INDIVIDUAL REPORT

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

 OPPORTUNITY SPOTTING ASSESSMENT
Evaluate the identified opportunity Length, Trends, New Knowledge,
Futuristic Opportunities
Conceptualize and measure the Capitalization Required(Estimated)
opportunity
Identify the perceived value of the Company –Profitability
opportunity to the company andthe Customer – Wants, Need,
customers compelling needs

Do cost-benefit analysis ofthe -Calculation of perceived realand

opportunity including riskanalysis perceived value
- Threats

Match the opportunity with the Aligned with personal goalsand

entrepreneur’s skills and objective attributes

Scan the Strength and weaknesses How will you position your product
of competitors or service, with regards to your
competitors?
*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
GROUP REPORT

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
• Samsung is a global company in the consumer
appliances and gadgets market. It started as a South
Korean family-owned business but has earned
acceptance around the globe now. Samsung is not happy
with operating in the leading markets only. The recent
expansion into new markets shows that it wants to cover
as many countries as possible.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• As I mentioned already, Samsung is a South Korean Chaebol.
This means it is a family-owned multinational. Despite its
global image, the firm still operates as a Korean company from
within. For this reason, they change many aspects of global
operations according to the local conditions. In simpler
words, global company Samsung has had to act locally in
many emerging markets.
• Moreover, Samsung had to change its products to match the
rapidly changing consumer preferences in certain markets.
Samsung operates in a market niche influenced by the
consumers’ lifestyle preferences. Socio-cultural factors vary in
each country. So, it has to reorient itself accordingly.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• Samsung is among the world’s leading innovative companies. The
company has an advantage in using the power of technology. It can
drive innovation for sustainable business advantage. They have
made this an obsessive mission to maintain leading position. The
aim is to always stay ahead of the technological and innovation
curve. They aim to dominate competitors by being the first to offer
latest products to the market.
• Yet, this has led the company to some problems. Legal and
regulatory scrutiny hovered over the company when Apple accused
it of imitation of product design. The incident taught Samsung that
doing the basics right is still the key to success.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• This factor is very critical for Samsung. The opening up of some
developing markets meant it had to re-think the economic factor. While the
company could expand its global footprint, it also had to worry about the
ongoing global economic crisis. The reduced purchasing power of
buyers in many markets forced to find a profitable solution.
• The macroeconomic environment in which Samsung globally operates is
beset with uncertainty and volatility. The company has to reorient its
strategies.
• It seems that the saving grace for the company is that adjusted well to the
lowering the consumer disposable incomes in developed countries.
Samsung did this by expanding to the emerging and to the developing
markets. This is perhaps the reason Samsung started an aggressive push
into the new markets. It hopes to make up for the lost business from the
developed world.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• All businesses impact its environment. Some have a
positive impact while others have a negative effect. The
degree of impact varies too. Samsung must keep pollution
or waste in mind. It can also have a positive impact on the
environment by processing and cleaning waste. These
factors will affect the company, but they will not have an
immense toll on its trade and profit generation. This is
because environmental factors have a direct effect on
agricultural businesses only.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• In most markets, the political environment is favorable to Samsung’s
operations. Still, there are minor problems in some of the foreign
markets. India is an example. Overall, Samsung operates in
markets with benign political factors. Recently, it faced weighty
political headwinds South Korea. The reason behind this problem is
tensions with North Korea.
• Samsung had to consider not only political instability. It worried that
war would break out in the Korean Peninsula. Samsung also faces
political pressures in many Latin American and African
countries. The political environment is unstable in these locations.
They are prone to frequent changes in governing structures.
• This is such a serious issue yet as Samsung has factored the
political instability into its strategic calculations.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• Like I mentioned earlier, Samsung had to pay heavy penalties
for charges that it imitated the Apple’s iPad and iPhone. This
accusation led public perceptions of the company to worsen.
The consumer approval of its strategies was also hampered.
• Everyone waited how the start-up would squeeze out of the
legal maze. There were concerns that the event hampered
Samsung’s reputation permanently. Many even concluded
that the team expanded to new markets because of the range
of lawsuits

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

• The number of ethical consumers who want brands to make products in a
responsible manner, both socially and environmentally, has increased. In such a
situation, Samsung must be aware of the need to make products in a way which
satiates the ethical consumer.
• This means it has to make sure it does not compromise on the employees’ working
conditions or on their wages. It must take good care of the labors that make the final
product. It should also give importance to other ethical factors.
• In conclusion from the above analysis, I can say that Samsung has all its tasks
aligned. The company has prepared well to navigate the global consumer market. It
is true that as the company prepares for expansion, the stakes are higher in a
recessionary era. The extremely competitive technological market landscape adds
to the difficulty.
• To be in a better position than competitors like Apple, Samsung needs to consider
these factors.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

 (OAT) Guide
 aims to assist entrepreneurs in ensuring that the opportunity that
they will venture into is an attractive and feasible projects.
 This test is designed to detail each entrepreneurial aspect into small
chunks to come up with a sound entrepreneurial decision.
 The entrepreneur must answer this test realistically and avoid
estimation or underestimation.
 Risks must be accounted and assessed first , this market, economy
aspect of the business.
 These risk must be estimated and measured to determine the
impact to the potential business.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

the answers in this test will be guiding principles of the
entrepreneur in writing the business plan.
it is vital that this test must be carefully reviewed over and
over again before finally going to the last step of seizing the
opportunity.
at the end of the test the entrepreneur should be able at
least decipher the relative attractiveness of the business
opportunity.

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL
SCALE:
.00–5.00 – Very attractive
3.00–3.99 – Attractive
2.00–2.99 – Tolerable but must take caution and due diligence
of the risks
1.00–1.99 – Not attractive or too risky

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL

*Juan Sumulong Memorial Schools System Inc. – SENIOR HIGHSCHOOL