Lecture #17

Saira Sanawar
 Outline
• Developing Business Model Canvas
• Managing Venture Growth: Expanding and
scaling the venture
• Stages of small business growth,
 Building your business model

You can visualize your business model

using a business model canvas…
 Key activities Customer Customer
Key partners What will your relationships segments
business spend the
What types of Who are your paying
What external most time doing?
interactions will your customers?
partnerships
Product development? customers expect to
should you invest Do you have any
Sales? Other? have with you?
in? Value non-paying
customers?
• Mentors? proposition
• Lawyers? How large is this
Key resources Channels group?
• Distributors?
• Suppliers? How will customers Do you have
What will it cost for: find out about you? multiple customer
Manufacturing? segments?
Intellectual property? How will you get
Human resources? products to them?

Cost structure Revenue streams

• How might you make $ from this?
How much time and money will be required • What value, other than money, are you
to do this? hoping to create?
 Adapting the business model canvas

The structure of the business model canvas

can be used to develop any idea...

…even if you aren’t planning on turning

that idea into a business.
 Adapting the Business Model Canvas

By modifying the language of the business

model canvas, we can transform it into an
“idea canvas.”
 Key activities Audience
YOUR IDEA relationships
Key partners Audience
What specific tasks
must you do to get What kind of segments
Who can you ask to Project idea
your idea off the relationship are you
invest their time
ground? trying to build with
and energy to help Who is your idea
you?
Lesson idea your audience?
for?

• Teachers? Thesis What are the needs

• Peers? statement
Key resources Channels of this group?
• Parents?
• Subject experts? What are some Why would they
What materials Hypothesis different ways of find your idea
should you invest in? presenting your valuable?
idea?

The cost of your idea The value of your idea

• Time investment • Social value
• Which collaborators would be valuable to • Academic value
invest in? • Monetary value
• Material investment
Business Model Canvas -
Key Partners Key Activities Value Propositions Customer Customer Segments
Relationships

Key Resources Channels

Cost Structure Revenue Streams

Social & Environmental Cost Social & Environmental Benefit

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