• According to Kotler and Armstrong (2010), Marketing is the

social process by which individuals and organizations obtain

what they need and want through creating and exchanging
value with others.

• The process by which companies create value for customers and

build strong customer relationships in order to capture value
from customers in return.
• It comes from the words of business, effort.
• Meaning effort includes endeavor, activity, deeds and other
things to implement or to complete a job.

• Social Entrepreneurship is "social driven" entrepreneurs that

moves are not profit oriented except the mission to address
social problems.
‘Social entrepreneurs are individuals with innovative solutions to society’s most
pressing social problems. They are persistent and ambitious, tackle major social
issues and offer new ideas for a wide-scale change.‘
• Social entrepreneurs tend to identify areas that are not working
efficiently in the current system and solve the problem by
changing it, spreading the awareness about the solution, and
persuading people to be a part of the change.

• Social entrepreneurs are very obsessed with their ideas in

making changes.

• They also present ideas which are user-friendly, ethical, easily

understandable and involve widespread support.
• Susan B. Anthony (U.S.) – She fought for Women’s Rights in the
United States of America. Her fight included the right to control
property and helped spearhead the adoption of the 19th
Amendment to the Constitution.

• Vinoba Bhave (India) – He was the founder and leader of the

Land Gift Movement. Under this movement, he caused the
redistribution of more than 7,000,000 acres of land to help
India’s untouchables and landless.

• Dr. Maria Montessori (Italy) – She developed the Montessori

approach to early childhood education.
• Integrated Marketing Communications (IMC) is a strategic,
collaborative, and promotional business function through which a
targeted audience senses consistent, persuasive, and reinforcing
brand messaging.
• It is the strategy that takes your marketing department from
disparate functions to one interconnected approach.
• IMC takes various marketing collateral and channels from
digital, to social media, to PR, to direct mail and merges them
with one dependable message
• Integrated marketing is an approach to creating a unified and
seamless experience for consumers to interact with the brand or
enterprise.
• It attempts to meld all aspects of marketing communication such
as advertising, sales promotion, public relations, direct
marketing, and social media, through respective mix of tactics,
methods, channels, media, and activities.
• Everything work together as a unified force. It is a process
designed to ensure that all messaging and communications
strategies are consistent across all channels and are centered
on the customer.
• What is Communication Design. . . .
• Communication design is a mixed discipline between design and
information-development which is concerned with how media
intervention such as printed,crafted, electronic media or presentations
communicate with people.
• Communication Design is all about visually communicating engaging
content to the target audience via both print and electronic media.
• Various tools like typography, illustrations, photography, animation,
copywriting and web design help effectively communicate the
message across to an audience.
• scope of Communication Design extends beyond designing motion
graphics, video games, animations and web pages.
• Ilustration is a a picture or drawing in a book, magazine, etc. :
the act or process of producing or providing pictures for a
book, magazine, etc.
• The definition of an illustration is a picture or a drawing or the
act of creating the drawing, or is an example used to explain
or prove something.
• An example of an illustration is a picture accompanying a
magazine article.
• Adobe illustrator is used for creating logos, graphics, cartoons
and fonts for the photo-realistic layouts of Adobe Photoshop.
• Multimedia is the field concerned with the computer-controlled
integration of text, graphics, drawings, still and moving images
(Video), animation, audio, and any other media where every
type of information can be represented, stored, transmitted and
processed digitally.
• The Five Multimedia Elements are text, image, audio, video, and
animation are the five multimedia elements.
• The definition of advertising is the business or act of making
something known to the public, usually through some type of
paid media.
• An example of advertising is a company specializing in
designing and implementing newsprint ads for other company's
products.
• A corporate identity or corporate image is the manner which a
corporation, firm or business presents themselves to the public
(such as customers and investors as well as employees).
• A corporate identity kit can include a variety of different
materials.
• A variety of different materials may be included in a corporate
identity package, such as: Brochures.
• Beras Faizah (Malaysia) Syarikat FAIZA was established in 1982, doing
retail activities as its core business. In 1992, Syarikat FAIZA officially being
incorporated under Syarikat FAIZA Sdn. Bhd. (SFSB), and went into venture
capital with Padiberas Nasional (BERNAS) in 1997.
• The company was introduce to a unique category of herbal quality rice from
the state of Kartanaka, South India. It was the Herbal "Ponni" rice.
• SFSB recognized the intrinsic benefits rice consumers would derive with
"Ponni" rice in their diet.
• Today under the brand name Taj Mahal, Ponni rice has been distributed
throughout Malaysia.
• The strength of SFSB, lies within energetic and professional
driving force with extensive knowledge and experience in
respective fields, which will make it more than ready to
compete in rice business scenario.
• Founder of Faiza Marketing or known as Syarikat Faiza, Mrs Hajjah Faiza
Bawumi Sayed Ahmad. In 1964, the Egyptian-born woman was migrated to
Malaysia because followed her husband. At the time, he was able to master
in Malay language and fluently speaking after only three months in
Malaysia because of her attitude that friendly and sociable with her
neighbors.
• Although her age is within the sixties, she is a mother to seven children and a
grandmother to a thirty two grandchildren. Even though she has a big family,
she still busy working on a strategy to strengthen its position in the various
branches of business in this country.
• SUMBANGAN
• -kesenangan yang ada perlu dik'ngsi bersama dengan mereka
yang memerlukan!terutama g'l'ngan miskin dan ibu tunggal!
kata Faiza Bawumi Sayed Ahmad! t'k'h aulidur *asul
peringkat kebangsaan tahun ini. Faiza! yang merupakan
engarah :rusan Syarikat Faiza Sdn Bhd! yang sin'nim dengan
pr'gram realiti televisyen swasta tempatan yang berbentuk
amal EBersamamuE kerana syarikat itu merupakan pena&a
utama rancangan tersebut! berkata hasratnya kini adalah untuk
menubuhkan @ayasan Faiza bagi membantu g'l'ngan tersebut.
• The Papa John's restaurant was founded in 1984 when "Papa" John
Schnatter knocked out a broom closet in the back of his father's
tavern, Mick's Lounge, in Jeffersonville, Indiana.
• He then sold his 1971 Camaro Z28 to purchase US$1,600 worth of
used pizza equipment and began selling pizzas to the tavern's
customers out of the converted closet.
• His pizzas proved sufficiently popular that a year later he moved into
an adjoining space. Dipping sauce specifically for pizza was invented
by Papa John's Pizza that same year, and has since become popular
when eating pizza, especially the crust.
• The company went public in 1993. A year later it had 500 stores,
and by 1997 it had opened 1,500 stores.
• John Schnatter
• Born John H. Schnatter
• November 22, 1961 (age 57)[1]
• Jeffersonville, Indiana, U.S.
• Residence Anchorage, Kentucky, U.S.[2]
• Other names Papa John
• Alma mater Ball State University[3]
• Occupation Founder and former CEO and Chairman of Papa John's
Pizza
• Years active 1984–2018
• Net worth $801 million[4]
• Children 3
• Papa John's strives to be a strong corporate citizen by making
community a better place to work, live and play. For an
example is Infinite Hero.
• Infinite Hero supports the men and women of our military who
have risked their lives by providing access to innovative
rehabilitation programs that address the unique needs of
veterans and their families.