PROJECT WE LIKE

PRESENTATION
FOR
VIVA

MRS JYOTI DUPINDER SINGH

Contents •We Lounge
•Newswire
•We Tube
WE LOUNGE
 1
Mr. Apurva Sircar

• Head – Brand, Insight ,PR & Digital Marketing VP at IDBI Federal Life Insurance.

• He spoke about how to make a brand more relevant and attractive to consumers.

• He has demonstrated ability at leading and managing the marketing functions in diverse industries across durables,
FMCG, frequent use financial service and long term financial services.

• And to learn how to maintain a positive environment around oneself.

• In his corporate career, he started from his internship which made him learn the power of execution which helped him
to get him where he is standing today.

• This journey started when he was taking care of the launch of Hero Honda Karizma in Delhi, which was a great
international event and taught him a lot.

• After this management studies he joined TOplast industries which was known as VIP industries, which is a luggage
bags industry, and learnt about consumer durables, learned the changes in the market, learned the business cycle.

• Then worked with Hines an FMCG company and learned the target numbers, consumer and market research.

• Then after a 1 year and half with Hines he started with Kotak with their launch of Credit Cards in 2008.

• Then after a year he switch to Birla Sun Life Insurance company and worked on the brand for 3 years and then went
on to channel marketing and learning how to influence customer to buy a life insurance.
• In Birla Sun Life Insurance company what is most important is product marketing through Channel marketing, the
third party distribution marketing done by agent or agency where their third party is Citi bank and learning how
different decisions, opinions and expectations of each other create a problem and to get together and come at a solution
for both to have a win win sales or solution.

• In his past companies after his management studies, he learnt in terms of the human interaction at peer level
competition and senior levels, which made him understand how to manage people.

• This helped him understand the difference in the learning done in case studies in B school which involved no risk but
in actual life it was different bcoz it involves loads of risks and peoples money.

•He even liked Public speaking, he was a guest speaker in IMS college to educate the students and used to teach in
weekends, he liked what he did and this released work pressure and kept him touch with the latest updates and also
interact with young minds.

Currently working with the IDBI Federal Life Insurance and having an experience of 7 years in insurance and 13 years
of total experience of this career his total life has been a change.
 2
Ms. Debadutta Upadhyay

• Founder and CEO of Timesaverz

• It is India’s first marketplace for home-services, in Mumbai and Pune

• Timesaverz.com was founded in 2012

• Having to take challenges and achieving targets has been a habit that I have in me.

• And having a sense of fulfillment at the end of the day.

• In her corporate career she wanted to work as a journalist, as she studied journalism but she eventually started working in
the sales department in Times of India.

• And when she was settling down with her career with Times of India in educational sales portfolio then Yahoo happened
to come in market where Yahoo wanted a dynamic sales team to work with Mr. Navell Karapurwalla the country head of
Yahoo. The 1st investor who helped her in the angel crowd funding and is currently the Board observer of the sales.

• After Yahoo, Vdobia happened where she learned the entrepreneur skills which helped her in managing the role position
and get all her experiences in getting her own venture and company Timessaverz.

• And in her career it wasn’t planned but taking the challenges and having done it and being successful gives her the sense
of achievement.

• Where she spoke about how important targets are in professional life as well as personal life as without any purpose or a
goal there is no direction towards your life. It is step by step approach that makes you grow and build yourself for
challenges.
• Timesaverz idea the concept came into existence due to her personal experience as to Ms. Debadutta she had a 8 year
old child where she could not give him much time. In her spare time she had to co-ordinate to get things fixed in house
like plumbing, electrical fixtures, carpentry work etc.

• With this idea they saw the need and scope and started working on it and with help of a colleague and the technology
they started this startup in 2012

• Where to get this concept into operation they had done lot of research and calculation in terms of no. of target audiences
and how to go about this.

• Timesaverz is all about to make your life comfortable and get your home services done at a click of a button.

• And the company is doing well and they are planning for expansion in different cities.

• There where challenges in terms of human manpower side and the finance but this was overcome from the making of
this concept a reality and the rest is working smoothly.
 3
Mr. Jaymin Shah

• Country manager of Scott Sport India Pvt Ltd

• He started his professional journey with Hyper City a Start-up in 2006.

• It was his 1st job he started to work from Hong Kong after MBA college.

• He started his career in the sports sector.

• He loved sports and he started his career in what he loved.

• After the Hyper city he started working in Scott Sports his 2nd job.

• Scott sports was a start-up he started working with it from 2010.

• When it started he was the 1st employee in the company where he managed all the aspects of the business, from
a company CEO to front office boy.
• He believed in his passion.
• It was hard initially to work out but it worked well as he followed his passion to be in sports sector.

• Now he is the country manager in Scott Sports.

• He started with Scott’s first product as a bicycle and now it’s a multi sport product company.

• The only brand present in India as they have the direct presence .

• He also forecasted that by 2025 the sector and their brand will be in far better state in what they are doing today.

• In terms of the customer he has learnt in knowing what they expect and the changing trend made it simple for customers
to know what they want. As in past it was difficult where they didn’t know what they wanted and now they know how and
what products they can use in what situations.

• And the position he is today he has learnt from where he started and the position he is in manages the entire Indian
market today.

• He is living with what he loves and his passion made it through for him and he also said never give up on your passion.
NEWSWIRE
 1

HOW TO ANSWER ‘TELL ME ABOUT YOURSELF ‘ IN A JOB INTERVIEW TO BRILLANTLY

COMMUNICATE WHO YOU ARE
INC

LEARNINGS:

Once you do have the right language to describe yourself, it'll make interviews, networking and socializing almost effortless.

For this one needs support from colleagues or a career coach.

Uncovering your zone of genius provides two important aspects your genius which helps you to do work in the best possible
way and your purpose which provides unlimited motivation.

Practice talking about yourself as you need to create a clear language to describe yourself ask a creative friend or hire a
writer to help you.

Your clarity and confidence will make you a slam dunk for the right job.
 2

13 IMPORTANT TIPS ON HOW TO PREPARE FOR A JOB INTERVIEW

MARKETING91

LEARNINGS:

Prepare for a job interview smartly so that you can ace it and impress your would-be employer.

Examine the job description generally includes the background, qualities, qualifications, skills, and knowledge so that only
the right applicants apply for it.

Consider your qualifications as qualification should align with the job profile.

Research the company and your role as it will provide you with the necessary ammunition so that you can have a definite
edge over your competitors which will boost your self-confidence.

Research about the product and service the company deals in as this will help you perform in a better manner.

Research the company culture as companies are active on social media and have the accounts and blogs to inform about their
company culture. Remember a company is on the look-out for an employee that will have similar personality, values, and
work ethics.

Go through the common interview questions.

Prepare a questionnaire for the interviewer as interview not just about answering passively but also participating actively.
It will highlight your zeal and efforts and increase your chances of passing the interview.

Practice proper etiquette as there are cameras everywhere, and a person is under continuous surveillance. Proper etiquettes
will come in handy at that time.

Conduct mock interviews practice by speaking loudly, recording it, and listening so that you can make appropriate changes.

Print hard copies of your resume as it will increase your credibility in front of the interviewer. Read your resume and
rehearse the answers.
Pick your outfit as appearances matter a great deal, and is important that an applicant looks the part.

Make travel arrangements as it will remove anxiety from your mindset.

Follow-up after interview. Thank-you letter after the interview shows your commitment.
 3

THE 3 IMPORTANT LEVELS OF MANAGEMENT IN AN ORGANIZATION

MARKETING91

The levels of management mean various layers of command in an organization. This chain of command helps in dividing
the work and ensures that the vision conceptualized by the top-level management is executed by the lower levels of
executives thoroughly.

There are three levels of management : 1. Top level management 2. Middle-level management 3. Lower level
management or executive-level management.
Middle level of management referred to as an executory level of management.

Executive level or low level management referred to as the supervisory or operative level of management.
 4

INTERVIEW QUESTIONS: TOP 10 INTERVIEW QUESTIONS FOR EMPLOYERS

MARKETING91

LEARNINGS:

A list of interview questions for the employer shows that the interviewee has taken the necessary trouble to research and
compile a list that he thinks is important. It makes you look enthusiastic, interested and engaged in the process. Moreover,
it is a golden opportunity to highlight your relevant qualities and provide an impression of interest in the role.

How long did the previous employee hold this position? Helps to understand that training needs to be done before
starting.

How do you measure the success of the employee in this position? Tells what needs to be done to perform optimally.

Can you tell me about the responsibilities of the role daily? The answer gives you an insight into the demands of the job.

What are your expectations in terms of accomplishment from this position in the first year? Gives the applicant a sense
about the pace of the organization.
How would you describe the work culture of this firm? Gives an idea of whether the firm is committed towards the
happiness of its employees.

Are there training opportunities within the company? Training is necessary for specific job.

What challenges do you expect the person on this position to face? Gives an idea about the workings of a team or about
budget restrictions.
Where do you think the company is headed in the next five years? Gives the candidate an insight of the company workings
and dealings in the market.

Can you tell me about the team I will be working with? Gives the structure of the department he will be working in and his
role in it along with the team dynamics.

Who do you consider your major competitors? It shows that he has an interest and is already looking for ways to help it to rise
to the next level.

What are the soft skills that you think are necessary for this job? Gives useful insight into the culture and values of the firm.

How do you respond if an employee comes to you with an issue or a conflict? Shows whether the firm deals with them
professionally or not.

Will I have the opportunity for growth in terms of position and finance in this role? Helps to understand what his future
prospects are over here.

Is there an employee performance review process? Helps to know the growth in that firm.
Is there anything that I can provide you to help with your decision? Eagerness on his part for the job

Will I be able to take the help of a mentor if necessary? Interested in personal growth will want to take the help of a mentor.

Does the company organize social events? The activities of the firm will promote healthy relations within its employees
 5

HOW DO YOU KNOW SOMEONE HAS TRUE LEADERSHIP SKILLS? LOOK FOR THIS 1 RARE HABIT
INC

LEARNINGS:

Transparency is no longer a buzzword in business--it's a mantra.

It materializes when important information is shared and people are involved in the decision-making process.

Chris McCuiston, CEO of Goldfish Swim School Franchising, a leading learn-to-swim franchise concept in North America,
credits much of the brand's success to this idea of transparency as overcommunication.
McCuiston says when you're communicative, you've mastered the art of relaying information consistently and clearly,
meaning you've not just been heard but you've been understood.

Top five tips on how to master the art of overcommunicating:

Be transparent and build a culture of accountability will help staff to be more invested in their work, understand the value of
their roles, have higher morale, and feel they are trusted members of the team.
Keep it simple and use keywords Use simple framework remember less is more. Use keywords e.g. immediate action
needed, requested feedback etc.

Personalize your interactions make sure all communications highlight the relevance to their personal objectives. This will
enhance your relationship building and position you as a trusted, authentic leader.

Vary your communication medium overcommunication is done best when you vary your media. Analyze the message
you are seeking to deliver and match it with the appropriate method of communication -- face-to-face, small group
meetings, video conferences, etc.

Reinforce the message with reminders remember that people forget, and reminders are a necessary part of the
overcommunication process. Without reminders, you can create a disconnect that will hinder your team's performance.
 6

STEVE JOBS SAYS THERE IS 1 SIMPLE HABIT THAT SEPARATES THE DOERS FROM THE DREAMERS
INC

LEARNINGS:

Steve Jobs, age 12years, a student in high school, called up Bill Hewlett [co-founder of Hewlett-Packard] told him he wanted
to build a frequency counter, and was wondering if he had any spare parts he could have.' He laughed, and he gave him the
spare parts, and he gave him a job that summer at Hewlett-Packard... and he was in heaven.“

Most people never ask, and that's what separates the people who do things from the people who just dream about them.“
Be willing to ask for what you want

Jobs had gone on to accomplish what he did – just a single phone call and a chance to receive experience at HP.

People spend a lot of time and money setting themselves up to achieve their goals. They get expensive educations at the best
schools and strive to make the best grades. They spend time networking with the most influential people and work hard to be
deserving of big promotions. These things aren't bad, but they're far less effective without the key ingredient.

When the most successful people want something, they're willing to ask for it.
What if they say no?

We cant deny that luck plays a major role in success, and the fact that Jobs got through to Hewlett was no guarantee. But he
took it.

"You've got to act, and you've got to be willing to fail... If you're afraid of failing, you won't get very far.“

It takes a lot of no's to get to a yes, so embrace them. Every no puts you one step closer.
 7

INTERVIEW CLOTHES: TIPS ON WEARING THE RIGHT INTERVIEW CLOTHES

MARKETING 91

LEARNINGS:

Appearance along with your clothes, footwear, and accessories that create the first impression on an interviewer.

#1. Research, the dress code of the company If you are being interviewed for a corporate position, you will need formal
business attire, but for a less formal position, you can opt for business casual clothes.

#2. Dressing the part

Your clothes should compliment you and become an integral part of your overall presentation.

#3. Stay up-to-date

Beware of outdated outfits and stay away from accessories that will make you look too casual for an interview.

#4. Stay in tune with the occasion with comfortable attire

Pick up your dress to accommodate the season, the industry, a specific role you are applying for.

#5. Preparing beforehand

Chose at least two dresses, footwear. Keep your accessories minimum so that you do not look flashy and overdressed.
#6. Pay attention to details
It is imperative to wear clean and ironed clothes that prove a perfect fit.
Grooming yourself with combed hair and shining and brushed teeth makes the attire complete.

#7. Avoid distracting the interviewer

Stay away from outrageous hairstyles, loud make-up, vivid color and patterns of dress, clothes that show off too much skin.

#8. Stay away from excess perfume

Subtle is the name of the game.

Decoding the dress code: Various business attires

#1. Business professional: full suit, suit pants, plain-single colored shirt with tie, formal shoes and socks that match the
color of trousers. A plain leather belt having a metal buckle, pocket square in the breast pocket of the jacket and a wristwatch
with leather or metal band.
Conservative blouse, full pants or skirt. The footwear must be conservative with low or medium heels.

#2. Business casual: for men a light-colored button-down shirt that has a collar and long sleeves for men.
For women, you have to keep it simple comfortable button-down shirt or a simple blouse in a neutral color and simple
pattern with either a pencil skirt, slacks or pants. You can wear a jacket or cardigan as per your discretion.

#3. Casual: men, opt for collared dress shirt or polo with restrained patterns.
Make sure it is tucked in the fitted khakis or slacks but not jeans.
Women can opt for denim with a blouse and professional footwear to give it an elegant look.
 8
3 WAYS A CATEGORY LEADER CAN CONTINUE TO GROW
INC

LEARNINGS:

The top can look pretty lonely, but you want to stay there.
So use the profits you make to fortify the fortress of your business, instead of groveling in your winnings.
The truth is, the winning formula that got you where you are now is a losing formula to get you where you want to go.

Here are three ways to establish long term success and protect yourself at the top in the e-commerce game of business:
1) Invest in your intellectual property: Invest in getting trademarked and filling any patents for designs. Place timely
prioritization on patenting your products.

2) Build strong relationships with suppliers: You must be able to produce your product, and if you are the only one doing
it, your chances of success are substantially higher. Stand out and the best way to do this is to build trusting relationships
with suppliers to produce your product as its own.

3) Build up a stream of accessible cash: Never run out of inventory. If you have a full-time corporate job, borrow against
your salary. One of the perks to building a side hustle while still working is you have access to financial funding that
wouldn't otherwise be there. This way, you will outlast the competition and when they run out of stock, you will be
standing there ready to share your product with their old customers.
 9
HOW TO EFFECTIVELY LEAD YOUR TEAM THROUGH OBSTACLES
INC

LEARNINGS:
In any team, of any size, in any industry, there will be inevitable obstacles to overcome as your business evolves. As a
leader, the way these situations are handled from the get-go can have a lasting effect on your team and how they react to
future challenges.

Open Door Policy

As a leader, conduct check-ins with your team to give them the floor to address updates, concerns, and possible solutions.

Regular one-to-one meetings can provide this opportunity for your direct reports, while "skip-level" meetings with
employees you don't supervise (over coffee, lunch, or in the office) can provide an outlet for other team members.

Reinforce an open door policy for them to bring you concerns in a more private and comfortable setting.

This establishes trust and dialog between you and your team.

Foster an environment where your team feels heard, supported, and appreciated to encourage them to create a more
productive work dynamic.
 Walk The Walk

If a team member comes to you with a conflict, work with them on a solution and take part in actively putting that solution
in place.
Internal conflicts and challenges kill morale, which of course affects company culture and productivity.
Here are some key techniques to remember when dealing with conflict:
1) Don't point fingers; instead, look for a root cause
2) Settle your emotions prior to the meeting
3) Collaborate to address the conflict and provide a solution
4) Keep the entire conversation progress-oriented
5) Listen to understand, not just to reply
6) Consider your actions and what could you have done better in the situation
7) Communicate the takeaways and provide a solution to address or avoid future conflict

Lead by Example

Fostering a winning team begins with you modeling the behavior you expect from your team.
Reinforce your core values and walk your talk.
Conduct 360 surveys to welcome your staff's feedback on your performance.
Ensure that your team knows they are safe and supported when they bring forward the issues that might otherwise hold
them back.
 10
THREE RULES FOR BETTER DECISION MAKING
INNOVATIONEXCELLENCE

LEARNINGS:
The primary responsibility of management is to allocate resources in the way that best achieves business objectives.
If there are three or four options to allocate resources:
Which is the best choice?
What is the time horizon for the decision?
Is it best to hire more people?
Why not partner with a contract resource company?
Build a new facility or add to the existing one?

Rule 1 – Make decisions overtly.

Make them overtly and document them. Decisions taken without knowledge may be bad for business.

Rule 2 – Define the decision criteria before it’s time to decide.

We all have biases and left to our own, we’ll make the decision that fits with our biases.
Define the decision criteria months before the decision will be made.
If the decision criteria aren’t predefined, you’ll define them on-the-spot to justify the decision you already wanted to make.
Rule 3 – Define who will decide before it’s time to decide.
Think back to the last time your company made a big decision and accordingly decide how it will go next time.
It’s scary to think about how we make decisions. But it’s scarier to decide we will make them the same way going forward.
It’s time to decide we will put more rigor into our decision making.
WE TUBE
 1
Hospital Accreditation And Approvals
Mr. Harish Indani

LEARNINGS:
Hospital accreditation has been defined as “ A self assessment and external peer assessment process used by health care
organizations to accurately assess their level of performance in relation to established standards and to implement ways to
continuously improve.”
The primary goal of the accreditation is to ensure that the hospitals not only perform evidence based practices but also give
importance to access, affordability, efficiency, quality and effectiveness of healthcare. The process helps you maintain
compliance with healthcare laws and regulations and keep up to date with industry standards.
Accreditation is regarded as the key benchmark for measuring the quality of an organization.
Accreditation authority In India:
NABH(National Accreditation Board For Hospitals) was formed in 2005. Headquarters in New Delhi.
Quality Council Of India
Permission required before Sanction:
Approval from local body : Land use plan approval, approval for change in land use, NOC for construction augmentation,
relaxation in respect of ground coverage etc.
Approval from Airport Authority: If the plot is near the airport NOC is required from there.
Permission on Sanction Stage:
Approval from local body, National Monument Authority, Tree Authority Committee, Maharashtra Heritage Conservation
Committee, Railway Authority, Road Owning Agency, Traffic and Co ordination Dept., Chief Fire Officer, Controller of
Explosives, Chief Inspector of Factories incase of industrial building, Environment clearance is required from Ministry of
Environment and forest.
Permission on building permit stage
Approval from local body, DCP, power distributing/supply agency, water supply agency, sewage dept.
Permission on construction stage
Permission is req. from cent. Ground water authority, local authority, plinth level notice.
Permission on completion stage
Completion cum occupancy certificate from local body, NOC from lift inspector.
Insurance and TPA’s
Requirements
Empanelment audit clearance and rate contract, terms & condition of payment, providing cashless facility, corporate &
insurance help desk to assist patients, registration of hospital & all formality completed, min standards for CGHS to be
met, price contract for various treatment for CGHS beneficiaries, staff must have req. qualification as per MCI & DSIR
requirements, minimum 70 patients bed, facility for teaching, library, lectures etc, min 3 years running with min 50%avg
occupancy in IPD, have institutional research committee, NAPH accreditation.
Benefits
Most injured patients prefer empaneled hospitals, many companies referred their patients to empaneled hospital for
treatment or pre insurance health checkup, preserve hospital patient pool, ensure some business, able to conduct research
projects, clinical trials, academic courses like PGD, DNB, tax benefit and additional benefits to hospital.
Hospital Metrics
Key Performance Indicators: Doctor to patient ratio, monthly average occupancy per day, monthly cumulative OPD,
ratio of total pts, additional factors identified from geography, medicine and revenue ends.
Key Risk Factors: Mortality, Malpracticing claims, Negative pts satisfaction record, ratio of total pts versus continuing
pts, additional factors identified from legal and logical trends, geography.
 2

BEHAVIORAL EVENT INTERVIEWING

• Regardless of how you view today’s economy, if your job involves acquiring talent for your organization, you know
that interviewing, assessing, and selecting the best candidates for key jobs remains as challenging as ever. Even more
challenging are candidates who have been superior performers in their current job and who are likely to be superior
performers in a new job.

• Behavioral Event Interviewing (BEI) is a technique that asks the candidate to describe a situation or an experience
they had in a previous job.

• Responses may not be as polished as the traditional type of question because they cannot be rehearsed ahead of time.

• Behavioral Event Interview (BEI) is a structured interview usually used when selecting employees.

• It gathers information about the history of an applicant as a means of predicting future performance.
HOW DOES BEI WORK?

• The interviewer, either a member or HR stage or a manager, ask open-ended questions and map the subject's behavior in
situations where he or she had to demonstrate key competencies required for the given position.

• HOW WILL A BEI HELP YOU AND YOUR COMPANY?

• BEI is an objective, fair and reliable tool for evaluating and comparing candidates and employees.

• BEI helps you to set clear criteria for employee selection or assessment.

• BEI helps you to eliminate bias in assessment.

• BEI helps you set reliable expectations regarding employees' future performance.
How to conduct the Interview:

Step 1. Explanation - Everyone will want to know why he or she is being interviewed. Your explanation gives brief idea.

Step 2. Duties and Responsibilities - It is a good idea to break the ice by getting the interviewee talking about what he or
she does in a general way, that is, about what his or her duties and responsibilities are. The objective here is to get the
interviewee talking in as free and relaxed a way as possible about his or her job. 
Step 3. First Behavioral Events - Hopefully this questioning about duties will lead to a critical event which you can ask
the interviewee to describe in detail so that you can get a better idea of how the job is done and what characteristics it
takes to do it well.
 
Step 4. Further Behavioral Events - You may find it easy in talking about an event in the area of supervision to move on
to an example of when things didn’t go well. Remember, the goal is to get the interviewee to talk about the way he or she
does the job. Any method of doing that is legitimate.

Step 5. Characteristics - It is often useful at the end of the interview to ask the interviewee what characteristics he or she
thinks a person ought to have to do his or her job well. This serves the double purpose of establishing good relations by
asking the interviewee’s opinion and also of giving you some further insight into what he or she thinks is important.

Step 6. Summary and Writing - After the interview is over it is a good plan to sit down quietly for an hour and
summarize what you have learned.  This may include a brief characterization of the person you have just interviewed. It
also helps you define things about which you are still unclear.
 3

Online Reputation Management for Ecommerce

• Reputation management (RM) describes proactive and reactive business efforts to influence consumer perception of a
brand.

• Online reputation management applies these practices to search engine results, focusing on branded queries.

• All retailers — whether online, offline, or both can benefit by staying abreast of their online reputation and seeking to
intervene where possible.

• Careful management of content we create that is related to our brand.

• It is used to monitor public relation of our brand and helps us to know our brand reputation.
Why online reputation makers

• Reputation management has always been an important business practice, but has been completely reshaped by the
internet.
According to a 2012 survey, 70% of consumers trust online product reviews and opinion-posts, while only 58% trust
statements about a brand found on the brand's own website.

• That puts online businesses at a disadvantage if negative reviews and assessments of their brand gain traction in Google
searches regardless of their truth or merit.

• Customers who are extremely pleased or grossly dissatisfied can directly impact the public perception of a brand. Online
reputation management acknowledges the importance of what consumers can understand out about you and looks at what a
business can and can't control.

• Reputation of brand is always necessary factor as it helps a user to have trust and faith related to the brand. If there are
negative comments it has its disadvantages on the users mind.

The first step to online reputation management is knowing what's out there. Identify important brand queries for your
business such as "[brand] review" and set up Google alerts to monitor any major changes.
This can include newly-published articles, reviews, and merchant listing websites.
Request that false information be removed, particularly from reputable sources. 

For particularly bad offenses, consider submitting legal take-down requests when libel has occurred.
Also put out online press releases at authoritative websites that clear the air regarding false criticisms.

Encourage online reviews and customer testimonials about your products. 

A 2015 study found that 85% of consumers read such reviews, that 71% trust businesses more after reading positive
reviews, and that 65% prefer brands with a large number of positive online reviews.

Be "transparent" to increase customer confidence and encourage conversions. Don't be overly concerned about bad
reviews on your brand because customers expect to encounter at least some negative reviews when none exist they may
lose trust in the review site.

Know when to respond to negative reviews. Delete "fake" reviews that are part of a slander campaign all emanating from
the same account/IP address. Delete information that is factually inaccurate when the inaccuracies are likely to alarm
potential customers. Protect your site visitors from impolite, vulgar or obscene language and/or images by publishing and
enforcing a review policy at your site.
 4

NINE BUILDING BLOCKS

These are the basic building blocks required for building the business. A business model can be best descried through these
nine basic building blocks that show logic of how a company intends to make money.

It covers Four main areas of business which are given as below:

1. Customers

2. Value

3. Infrastructure

4. Financial Viability

What is a Business Model?

A business model is a company's plan for how it will generate revenues and make a profit.
It explains what products or services the business plans to manufacture and market, and how it plans to do so, including
what expenses it will incur.
THE BUILDING BLOCKS

Customer Segments – An organization serves one or several customer segments.

Value Propositions – It seeks to solve customer problems and satisfy customer needs with value propositions.

Channels – Value propositions are delivered to customers through communication, distribution, and sales channels.

Customer Relationships – Customer relationships are established and maintained with each customer segment.

Revenue Streams – Revenue streams result from value propositions successfully offered to customers.
Key Resources – Key resources are the assets required to offer and deliver the previously described element.

Key Activities – By performing a number of key activities.

Key Partnerships – Some activities are outsourced and some resources are acquired outside the enterprise.

Cost Structure – The business model elements result in the cost structure.
THE BUSINESS MODEL CANVAS
 5

CORPORATE IDENTITY PROGRAM

Corporate Identity is built in accordance with and facilitates the attainment of business objectives.

It is usually visibly manifested by way of branding and trademarks.

Corporate/brand identity is the most important aspect, and one of the main pillars of an effective communication
strategy.

The Interims Designs’ CIP Formulation Methodology involves a detailed, proven 6-step process that starts with research
and ends with the brand identity launch. It ensures synergy of the corporate/ brand identity in every form of media
regionally and globally.

Six steps to a successful CIP

1. Brand Evaluation and Research

2. Corporate/ Brand Positioning
3. Brand Architecture
4. Identity Design Creation
5. Corporate/ Brand Identity Launch & Standardization across media
6. Corporate/ Brand Manual Creation (CIM)
Corporate identity is a graphic representation of an organization’s philosophy and its corporate culture.

Corporate identity also is a repository of the aggregate emotions of the stakeholders towards the organization.

Corporate identity design helps organizations answer questions like "who are we?" and "where are we going?"
Standardization of all external and internal collaterals is done through
meticulous detailing for the following media peripherals:

Name Structure Posters and Billboards

Logotype and Graphical Elements Events and Exhibition
Positioning Elements Premises
Stationery Web And Digital Media
News Releases Products And Services
Brochures and Leaflets Identity Guidelines For Distributors
Advertisements Follow Up
Thank You