A STUDY ON CLIENT AWARENESS TOWARDS

SMART BEES LEARNING STUDIO WITH

SPECIAL REFERENCES TO ADK EDUCATION
PARK, TIRUPATI.

By
G. Sarath Chandra Yadav
Under the Guidance of Dr. P. Keshavulu, MBA, M.Sc, Ph.D
 INTRODUCTION
Awareness(Promotions)refer to the entire set of activities, which
communicate the product, brand or service to the users.

Advertising
Any paid form of non personal presentation and
promotion of ideas, goods and services
Advertising means a way of communicating with
customers
 COMPANY PROFILE
• COMPANY PROFILE NAME : ADK EDUCATIONAL PARK
• REGISTERED DATE : 20-feb-2019
• CATEGORY : Education Service
• MANAGING DIRECTOR : Mr. Aadhi Dileep kumar
MBA from IIM Ranchi
 Senior Manager-CBSE Schools
 Business Analyst-HCl & TCS
• ADDRESS : ADK Educational park, 2B, New Balaji colony,
Air bypass road, Near SDHR college, Tirupati.
ABOUT ADK EDUCATION PARK
• ADK Education Park is a neighbourhood educational center that
caters to the educational needs of all the three stakeholders
(Children, Teachers and Parents) through various activities.

• It contains
• FUTURON: A preschool for 2 to 6 year kids
• SMART BEES: Tie up with schools and establish the learning
studio for 1 to 10 students
• AYATI: A training academy for teachers and parents

• All in a single building established at the prime location.

 INDUSTRY:- Educational Services
In India over 260 Million Children attending 1.5 million Schools

Approximately 2,00,000-4,00,000 budget private schools with about

60-90 million children are expected to go through budget private
schools
Cont d;
Education services includes
• Primary Education Services
• Secondary Education Services
• Higher Education Services
• Adult Education Services
• Other Education Services

Smart Bees Learning Studio:

• It provides both Primary & Secondary Educational Services
 NEED OF THE STUDY
ADK EDUCATIONAL PARK is a start up company, whose
offering educational services. For every company awareness programs
plays a vital role for their revenue generation. So my project need is to
find how well AEP awareness strategies are really helping for the
market penetration.
 OBJECTIVES OF THE STUDY

 To know the different promotion strategies are using at ADK

EDUCATIONAL PARK.

 To know which promotion media plays a vital role in the market

penetration.

 To give viable suggestions for the development of ADK EDUCATION

PARK
 COLLECTION OF DATA
DATA OF COLLECTION:-
The present study is based on primary and secondary data. The
various source of primary and secondary data includes
Primary data:
 Questionnaire
Secondary Data:
 Internet
WEBSITES:
www.smartbeeslearningstudio.com
www.adkeducationpark.com
 RESEARCH METHODOLOGY

• Data Collection Tool : Questionnaire

• Type of questionnaire : Structured
• Data Collection : Primary & Secondary
• Statistical Tool : Bar Charts
• Sample Size : 25
• Sampling Method : Simple Random Sampling
Total number of students in your School?
70

60
No. of Percentage 60

Option Respondents (%) 50

3 40

Less than 200 12 30 28

200-500 15 60 20
15
500-1000 7 28 10
12
7

Above 1000 0 0 0
3
0 0

Less than 200 200-500 500-1000 Above 1000

Total 25 100 No. of Respondents Percentage (%)

Data Interpretation:-
60% of the schools consists of 200-500 students & 28% of the schools consists
of 500-100 students.
Board affiliated to?
70
64

60

50

No. of Percentage 40 36

Option Respondents (%) 30

20 16

CBSE 9 36 10
9

0
Cbse State Board
State board 16 64 Respondents Percentage

Data Interpretation:-
36% of the schools affiliated to CBSE & 64% of the schools affiliated to state
board.
Have you understand the service clearly which are provided by ADK Smart Bees?
90
84

80
No. of Percentage
70
Option Respondents (%)
60
Yes 21 84 50
No 0 0 40

Insufficient 30
21
Information 4 16 20 16

Total 25 100 10
4
0 0
0
Yes No Insufficient Information

Respondents Percentage

Data Interpretation:-
84% of the respondents understood the service clearly which are provided by
ADK Smart Bees & 16% of the respondents felt that the service provided by ADK
Smart Bees is insufficient information.
How likely you can associate with ADK Smart Bees?
60 56

50

Option No. of Respondents Percentage (%) 40

32
30

Very Likely 8 32
20
14
Likely 14 56 10 8
12

3
Neutral 3 12 0
Very Likely Likely Neutral
Total 25 100 Respondents Percentage

Data Interpretation:-
56% of the respondents are likely associated with ADK Smart Bees & 12% of the
respondents are neutrally associated with ADK Smart Bees.
Do you think ADK Smart Bees will help you in improving your brand image?
60
No. of 56

Option Respondents Percentage (%) 50

Strongly agree 8 32 40
32
Agree 14 56 30

Strongly Disagree 0 0 20
14
Disagree 0 0 8
12
10
No Opinion 3 12 0 0 0 0
3

0
Total 25 100 Strongly Agre Agree Strongly Disagree Disagree No Opinion

Respondents Percentage Column1

Data Interpretation:-
56% of the respondents agreed that ADK Smart Bees will helps them in
improving their brand image & 12% of the respondents doesn’t have any
opinion.
How you are satisfied with our Services?
No. of Percentage Chart Title
60
Option Respondents (%)
50 48
Extremely Satisfied 11 44 44

Satisfied 12 48 40

Neither Satisfied nor 30

Dissatisfied 0 0 20
11 12
Moderately satisfied 2 8 10 8

Not satisfied 0 0 0
0 0
2
0 0

Total 25 100 Exteemely satisfied Satisfied Neither Satisfied not

Dissatisfied
Moderately Satisfied Not Satisfied

Respondents Percentage

Data Interpretation:-
48% of the respondents satisfied by the services provided by ADK Smart Bees &
8% of the respondents moderately satisfied by the services provided by ADK
Smart Bees.
Different promotional strategy using by ADK Smart Bees?
70
No. of Percentage 64

60
Option Respondents (%)
50
One to One
40
Marketing 4 16
30
Free Workshops 16 64
Social Media 20 16 16
12
8
Marketing 3 12 10
4 3 2

Print Media 2 8 0
Direct Marketing Free Workshops Social Media Marketing Print Media

Total 25 100 Respondents Percentage

Data Interpretation:-
64% of the respondents agreed that free workshops from ADK Smart Bees is
more connected to promotional strategy & 8% of the respondents to print
media
Are you satisfied with our marketing team the way they are responding to
your questions?
No. of Chart Title
Respondent Percentag 60
56

Option s e (%) 50

Highly
40
Satisfied 7 28
Satisfied 14 56 30 28

Highly 20
16
14
dissatisfied 0 0
10 7
Dissatisfied 0 0 4
0 0 0 0
Neutral 4 16 0
Highly satisfied Satisfied Highly dissatisfied Dissatisfied Neutral
Total 25 100 Respondents Percentagee Column1
Data Interpretation:-
56% of the respondents are satisfied with the marketing team & 16% of
the respondents are neutral with the marketing team.
Do you believe our services are of high quality?

No. of Percentage 60

Option Respondents (%) 52

50
Strongly agree 13 52
Agree 9 36 40 36

Disagree 0 0 30

Strongly 20

disagree 0 0 13
9
12
10
No opinion 3 12 0 0 0 0
3

0
Total 25 100 Strongly Agree Agree Disagree Strongly Disagree No Opinion

Respondents Percentage

Data Interpretation:-
52% of the respondents are strongly agreed that the services provided by ADK
Smart Bees are of high quality & 12% of the respondents have no opinion on
the services provided by ADK Smart Bees.
Do you recommend our services to other schools?
100

No. of Percentage 90
88

Option Respondents (%) 80

70
Yes 0 0
60

No 22 88 50

40
No Opinion 3 12
30
22
Total 25 100 20
12
10
3
0 0
0
Yes No No Opinion

Respondents Percentage

Data Interpretation:-
88% of the respondents are not agreed to recommend ADK Smart Bees services
to other schools & 12% of the respondents doesn’t have any opinion.
 FINDINGS:-
 84% of respondents are clearly understood about ADK Smart Bees services.
 56% of respondents are interested to associate with ADK Smart Bees.
 56% of respondents are agreed that ADK Smart Bees helps to improve brand
image.
 64% of respondents agreed that free workshops from ADK Smart Bees is more
connected to promotional strategy.
 88% of respondents are not agreed to recommend Smart Bees services to
other schools.
LIMITATIONS:-
 The time taken to undertaken the project work is very short; hence
only 25 schools were chosen for the study.
 The duration for the study was only for 40 days where time is a
limiting factor.
 The interpretation of collected data is restricted to available
information.
 During this limited period of study it may not be detailed , full
fledged and utilitarian one in all aspects.
 SUGGESTIONS:-
 Company needs to focus on outdoor advertising through Hoardings and
Billboards.
 Company needs to start a own studio in the company itself so that it can
increase the customer database.
 Company needs to focus on parents because they are also the target
customers for Smart bees.
CONCLUSION:-
From the study ,the research reveals that smart bees program
from ADK EDUCATION PARK is attracted many of clients. Even though
they should focus more on awareness(promotional strategies)
programmes in order to occupie the best market share. As of how the
clients are almost satisfy their services/programmes providing by ADK
EDUCATION PARK.
Which promotional strategy gives more awareness about ADK Smart Bees?
No. of Chart Title
Option Respondents Percentage (%) 70
64

One to One 60

Marketing 4 16 50

40
Free Workshops 16 64
30
Social Media
20 16 16
Marketing 3 12 12
10 8
Print Media 2 8 4 3 2
0
Total 25 100 Direct Marketing Free Workshops Social Media Marketing Print Media

Respondents Percentage

Data Interpretation:-
64% of the respondents agreed that free workshops gives more awareness
about ADK Smart Bees and it is more connected to promotional strategy &
16% of the respondents are felt one to one marketing, 12% of the respondents
are social media marketing & 8% of the respondents are felt print media.