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Feature Writing

Because all business is no fun!


FEATURE WRITING VS. HARD OR STRAIGHT NEWS
The primary differences between featuring writing and hard news

The purpose of the stories as determined by the writer

Hard news - intended to inform

Featuring writing - intended to evoke emotion

The reaction to the stories as determined by the reader

Hard news - immediately know the outcome; reader is informed

Feature writing - written in the narrative; reader is entertained


FEATURE WRITING
Reporting is still crucial

Reporting is THE FOUNDATION of all great features

Reporting provides the tools that a journalist needs to build a feature


story

REPORTING = Interviewing, research, observation


THE RULE FOR FEATURE WRITING:

40% OF THEIR TIME 40% OF THEIR TIME


DOING RESEARCH DOING
TO FIND THE INTERVIEWS AND 20% OF
STORY IDEA REPORTING THEIR
TIME
WRITING
SO, WHAT DO I DO DIFFERENTLY:
Details are fundamental

They help capture a reader’s attention

They draw the reader into the story

THEY ALLOW WRITERS TO SHOW NOT TELL


HOW DO I GET THE DETAILS?
Interview in person so you can observe the person in their own
environment with their own things

Gather more details than necessary

Record EVERYTHING

Shoot photos

Ask a lot of questions

Take a lot of notes


ALL OF THIS WILL HELP YOU DEVELOP THE THEME

Once you’ve completed research and reporting, figure out what it


all means by asking:

WHAT IS THE STORY REALLY ABOUT???

This is the most critical but often overlooked step

Develop your focus statement and write toward that focus


statement
Feature Writing
Because all business is no fun!

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