ASSESSMENT 1: PRODUCT/SERVICE PROPOSAL AND PRELIMINARY ANALYSIS

(30 points)

I. Decide on a product or service that you are going to make. Consider the socio-
economic impact and the environmental impact of the project. Make sure that the
product/service does not exist in the market. If such product/service is already
available, it will automatically be denied and you are going to make another. Submit
at least three product/service proposals for approval. Please answer no. 2 (Conduct a
Preliminary Analysis) first, before deciding on your product/service, and we’re
good to move on to the next step.

Rubric for Assessment I

CRITERIA 16-30 8-15 1-7

IDEA Socio-economic and Socio-economic and Did not considered
environmental impact environmental socio-economic and
was very much impact was environmental
considered in the considered impact
product or service
suggested
ORIGINALITY Product or service is Product or service Product or service is
100% not existing in does not exist in the already existing in
the market. A newly market. It will serve the market and has
developed an unserved need. served an unserved
product/service with need
consideration of
important trends to
solve an important
problem or meet an
unmet need.
INNOVATIVENESS Shows very good Shows creative Does not show
creative thinking in thinking in creative thinking in
the presentation of presenting the idea presenting the idea
idea and provides
clear and concise
points needed .
 II. Conduct a Preliminary Analysis

The primary purpose of the preliminary analysis is to screen project ideas before extensive
time and effort are invested. Two sets of activities are involved.

Please answer questions below to guide you in thinking of your product/service.

1. Describe or outline as specifically as possible the planned services, target markets,

and unique characteristics of the services by answering these questions:

o Does the practice serve a currently unserved need? (e.g., multicultural populations
or age groups who are not currently being served)
o Does the practice serve an existing market in which demand exceeds supply?
o Can the practice successfully compete with existing practices because of an
"advantageous situation," such as better design, price, location, or availability
(e.g., balance assessment and rehabilitation, programmable devices)?

2. Determine whether there are any insurmountable obstacles. A "yes" response to

the following indicates that the idea has little chance for success:

o Are capital requirements for entry or continuing operations unavailable

or unaffordable?
o Do any factors prevent effective marketing to any or all referral sources?

If the information gathered so far indicates that the idea has potential, then continue with a
detailed feasibility study.

Format: Encode your answers and submit… thank you

1. Product/Service # 1
- Description
- Answers to the preliminary analysis (Please type the question first before you
answer)

2. Product/Service # 2
- Description
- Answers to the preliminary analysis (Please type the question first before you
answer)

3. Product/Service # 3
- Description
- Answers to the preliminary analysis (Please type the question first before you
answer)

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