The paw garden

The pet Zoo ! (Zoofe => Zoo + cafe)

The cute paws!
Tagline: We spread love! OR
Date with a pet!
 Product
• A café for pet lovers to gather, play with dogs and cats
and spend time playfully
• Pet owners to come and help their pets socialize
• Pet show every evening/ weekend
• You adopt a pet, we take care of it!

• A platform for kennel clubs, pet shops, pet care

professionals, vets to catch their customers
• Pet shop
• Pet hostel
• Pet matrimony (You got your soul mate, what abt your
pet?)
 Customer
• The pet lovers who can’t keep a pet because of
numerous constraints in a metro city
• College going teens (age 16-21), Young professionals
(22-25), Working professionals with kids aged between 6
to 11
• Teens getting pocket money, young professionals with
disposable income, working professionals with kids who
like animals

• Non-customers: People who hate dogs and cats

 Value
• A social gathering platform for pets and
pet lovers
• Connect with the like minded people
• Spread the animal love movement
• One stop shop for: socializing, shopping,
grooming and café
• First zoo for pets OR Facebook for your
pets
• A zoofe for pets => Zoo + Café
 Strategy
• External
• Internal
 Innovation
• V1 (Stabilize / MVP):
– Pet café, gather pets, spread love and please your customers
• V2 (Expand):
– Go online. Sell pet live shows on BookMyShow
– Weekends make it interactive to customers: “Tell your pet story”
sessions
• V3 (Convert the non customers):
• V4 (experiment with extremes):
 Monetization
• The list of elements in Product slide are various
monetization avenues
• Take a snap with 5 pets you like
• Donation
• Adopt a pet – give your name to the pet!
• Live pet shows – buy a ticket online => this can be a
growth hack!
• Arrange pet shows (with a difference?) => think of more
ways to showcase pets of your customers
Partners
 Channels
• YouTube: Live streaming as teaser
• FB pages, Twitter handle
 Branding
• Whatsapp campaign