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Voice over IP Technologies

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Voice Over IP Overview

VoIP is an emerging technology that allows voice calls to be made over an IP


network. Vendors have been pushing VoIP for a few years, but many potential
customers have been waiting for “better” call quality, or believe that nothing is free.

If applied and configured correctly, a VoIP solution can provide excellent call
quality, and tremendous financial savings to both large and small organizations.

The Key to implementing a successful VoIP solution is to


Identify opportunities that fit.

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Do Companies Want VoIP?

Not at all Unsure Extremely


likely 4% likely
4% 16%
Not very 76% Will!
likely
16%

Very likely

Likely
32%
28%
Network World asked 500 readers to assess
whether they would consider using voice over IP:
Source: Network World 500/ Progressive
Strategies 08/11/1998, p. 36

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Key Business Drivers for LAN-Based Telephony and VoIP

Improve Network Management 26%

Support Multimedia 38%

Better Utilization of Bandwidth 59%

Save Money 81%

0 50 100

Source: Survey by Yankee Group Survey, 10/98

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Identifying VoIP Solutions
Customer Specific Questions -
• Does the customer make long distance calls between offices ?
• Does the customer have a large, at-home workforce?
• Has the customer already made an existing investment in WAN
infrastructure which could be leveraged for a VoIP solution?
• Is the customer looking to set-up a call center?
• Is the customer looking to scale-down communications support costs?

Project Specific Questions –


• Is there enough bandwidth? (if no, how much more is needed?)
• Does customer already have required network infrastructure?
• What is the ROI on the VoIP project?

VoIP is a simple concept to sell, but answer these questions


before hand to determine if the application fits

Virtual Data Systems, Inc. Value Proposition of IP Telephony


How does VoIP Work?

The 1-2-3s of VoIP

1. Compression – voice is compressed typically with one of the following


codecs, G7.11 64k, G7.29AB 8k, G723.1 6.3k

2. Encapsulation – the digitized voice is wrapped in an IP packet

3. Routing – the voice packet is routed thru the network to its final destination

These steps happen in reverse at the other end

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Types of VoIP Technologies

1. IP LAN Telephony or IP PBXs

• By design, an IP based telephone PBX system


• Telephones are IP handsets and codecs in one
• PBX chassis performs call routing and traditional telephony functions
• Voce travels over Ethernet computer LAN
• TOP Manufacturers include: Cisco and 3COM / NBX

2. VoIP Gateways

• Devices which allow the bridging of legacy PBX systems and/or analog
telephones over IP networks.
• TOP Manufacturers include: Cisco, 3COM, and Ericsson

Virtual Data Systems, Inc. Value Proposition of IP Telephony


IP LAN Telephony or IP PBXs

NBX Chassis

NBX Call Processor


(NCP) card
NBX Business Telephone
Full-featured Ethernet-based
telephone

NBX Analog or Digital Line Card

NBX 10BASE-T Hub Card


NBX Open Platform allows for the
use of industry-standard network
hubs & switches to connect additional
telephone sets

Virtual Data Systems, Inc. Value Proposition of IP Telephony


IP PBX Architecture

*NBX 100 is Independent *NBX 100 System


stays up even when
of the Network File Server the file server goes down.
Network
File Server

Hub or switch,
10/100

CAT-5 Ethernet

Can be Switched
10 Mbps

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Sample Application

SO / HO
IP Router or ISDN,
DSL LAN Modem

HUB

IP Network

Main Office PBX

Layer 2
Switch PSTN

Router

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Sample Application
Small Office 1 NBX 100

PSTN

Hub or Switch
IP Router

IP Network

Small Office 2 NBX 100

PSTN
Hub or Switch
IP Router

Virtual Data Systems, Inc. Value Proposition of IP Telephony


VoIP Gateways

Allows the bridging of IP and circuit switched telephony devices

Primary Uses of VoIP Gateways

• Toll By-Pass, #1
• Integration of heterogeneous PBX environments over WAN
• IP Gateway for Mobility
• Telecommuters, SOHO

TOP Manufacturer VoIP Options

• Cisco, VoIP Card for 2600 series (and up) routers


• Manufacturer Specific Gateways, (Nortel, Lucent, Siemens, etc.)
• Ericsson WebSwitch (WebSwitch 100 and 2000)

Ericsson offers most overall flexibility and customer value

Virtual Data Systems, Inc. Value Proposition of IP Telephony


How VoIP Works
EXT 101 places a call to ext 201. PBX A sees ext 201 as the gateway and sends
the call out to the GW. The GW compresses the voice and encapsulates it in an
IP packet and sends it to the destination of the other GW. The GW on LAN B must
strip out the IP, decompress the voice and route it to PBX B.

EXT 101 EXT 201


IP Network

GW router router GW

PBX A PBX B

LAN A LAN B

Virtual Data Systems, Inc. Value Proposition of IP Telephony


VoIP Application
Branch Office #1, FL
• Allows Toll By-Pass via FR Network
• Local dial tone at remote office PBX
• 3 digit extension dialing between
offices
FR Network

Digital Handsets

Ericsson Webswitch 2000 Branch Office #2, TX

PBX
Main Office, CA
PBX

Digital Handsets

Digital Handsets Frame Relay Connection

Virtual Data Systems, Inc. Value Proposition of IP Telephony


VoIP Application
Telecommuter

• Toll By-Pass via Internet PC


• Analog phones appear
as extensions on WS200 Analog Phone
DSLCable WS 100
connection Analog FAX

Internet
Webswitch 2000
Telecommuter
Main Office, CA
PC
PBX
Analog Phone
WS 100
Analog FAX

Digital Handsets

T1 Internet connection

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Issues Associated with proper VoIP Implementation

• Assess current user requirements and future needs (video ?)

• Assess corporate LAN / WAN infrastructure and determine required


upgrades or modifications, if required

• Implement correct Quality of Service and data prioritization (latency


problems)

• Modify security systems for VoIP (firewalls)

• Create and maintain master IP addressing to EXT schema

• Proactive monitoring of available network bandwidth and utilization rates

Virtual Data Systems, Inc. Value Proposition of IP Telephony


Converged Networking from Virtual Data Systems

VDS has over 5 years of experience designing and implementing


converged networks supporting voice, video and data services

Only VDS can provide proven best of breed technologies:


• Cisco Premier Partner
• 3COM Voice Solutions Partner
• Ericsson-Webcom Solutions Partner
• Polycom Solutions Provider (IP video systems)

VDS can provide turnkey solutions including: system design, specification,


equipment supply, installation, configuration and user support services

Local and available to help YOU make the SALE!

Virtual Data Systems, Inc. Value Proposition of IP Telephony


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Virtual Data Systems, Inc. Value Proposition of IP Telephony

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