Developing an Event Proposal:

(RFP)

SLS 3205
Summer 2007
 Most Basic
 Objective
 Background
 Requirements
 Deadline
 More Involved
Objective
Background
Elements of Response
Term of Contract
Deadline
Review
 Objective
 What is the purpose of the proposal?
 What are you going to provide
 Be General
 Sell the sizzle!!
 Background
 Executive Summary
 Describe the event, venues

 Describe what you plan to do as the event

contractor (generally)
 Elements of Response
1. Theme for the event
2. Description of any supporting events
 Music
 Food
 Contests
3. Description of specific locations to be
utilized
Elements of Response (cont.)
4. Physical design of venues
 Schematic of fields
 Maps
5. Provisions for public health and safety
 Security
 Logistics
6. Availability and type of concessions
 Contracted
 Provided by association
 Response (cont.)
7. Plan for securing participants
8. Plan for securing sponsors
9. Description of Advertising Campaign
10. Volunteer coordination plan
11. Community Involvement Proposal
12. Publicity Campaign
 Event Organization Chart
Develop a schematic chart that outlines
the organizational structure of
 Tournament Organizing Committee
 Break down requirements into component
parts
 Budget
Detailed budget for event
 1 year- 1 month?
 Revenue commitments
 Necessary to finance event
 Startup and ongoing
 Experience
List your experience
 Previous events
 Work effort
 What did you (your company) provide at previous
event(s)
 References
 Results of Events
 Financials
 Attendance
 Media
 Selling to the Internal
Audience
Event organizers
What do you have to offer them?
Why should they hire you and/or your
company?
 Selling to the External
Audience
Local Community
Visitor’s and Convention Bureau
Sport Authority
Other audiences

SportBusiness Journal
 (examples of events)
IAAM
NGB’s