SECOND-HAND

BOOK BROKERAGE
Book Brokerage

Get your books now at:

aarooshjairath@gmail.com
BASIC IDEA AND NEED
▸ To provide passed down books to students at lower rates than shopkeepers.
▸ To act as an intermediary between the buyer(student) ans the seller (student) and create a
market with uniform prices

▸ We will match demand and supply readily, sale will be through an online platform and by
organizing book drives, where students would sell and buy books.

▸ This model can benefit the students all over the university and has the potential to tap a
huge market.

▸ This has a Comparative advantage as no college in Delhi University has such kind of a plan till
date and specialty of this plan is that it requires very minimal investment.

▸ Services offered: Textbooks on rent

New/used books at considerably cheap price (in digital and physical formats)

Old books (in suitable condition) from students

Homework help to students through live tutors, textbook solutions, and community Q&A
TAGLINE
ADVERTISING TECHNIQUES
1. Personal selling through college ambassadors in every college.
2. Social Media Marketing through our Facebook, LinkedIn and Instagram
pages.
3. Distribution of Pamphlets across our college to make students aware about
our plan.
4. Email Marketing
5. Aggressive advertising through posters & banners near bookshops where
students usually buy their college books from.
6. Referral Program: Launch a friend referral program, through which students
can earn some monetary rewards that can be used towards making
transactions on the website. Implementing this program will also help you
build a user-base.
7. Community Program: Being an education hub, we would et associated with
related non-profit organizations, arrange seminars, arrange debates and
book readings in the college. In the long run, it will help us in establishing a
brand.
8. Mobile App: We will build a mobile app for Android and iOS devices to let
students leverage our services on-the-go. The mobile app should be a
trimmed down version of the website, but with all the major services for
students intact.
9. Collaboration with different college societies to promote our brand.
PROS
▸ Easy to start and easy operations.

▸ Limited fix capital and Meagre working capital

▸ Beneficial from being an economy of scale as costs reduce over time.

▸ Establishes a perfectly competitive market for books if enough

students interact.

▸ Scope to add more genre books other than academic ones along with
previous year papers and assignments.

▸ Very beneficial for students and can tap a huge market in an

organised way.
CONS
▸ App development and marketing costs can rise over time.

▸ Not beneficial till a lot of students start to use the market

▸ Aggressive marketing to be done to tap the market and to
increase awareness

▸ Sales boosts dependent highly on book fairs

▸ Limited number of opportunities throughout the year for
selling books and demand will be created at the end of
semesters mostly .
GROWTH PROSPECTS AND VISION
▸ Acting as the intermediary here helps us to
earn considerable revenue and helps the
students by curbing the prevailing price
discrimination.

▸ Expanding into more genres and study

materials along with books on competitive
exams improves our margin.

▸ Expansion and increase in sales being the

key, a relatively easy business model to
follow.

▸ Book fairs have the potential to earn

massive revenue, so eventually down the
line a weekly book fair can be conducted .
THANK YOU