JCB INDIA

Group1
Hrangbung
Neha Shenam
Shray
Sagar Rathee
Sashank Dev Srivastava
Mohd Farhan
Segmentation strategy for JCB Genset base on Demographic

Road ways
Projects

Railways Power
Projects projects

Stone
Irrigation
crushers
Segmentation strategy for JCB Genset base on
operating Variables
• Trial and increase share of customer purchase in new markets
• Increase sales volume from existing customers
• Policies in JCB’s favor but giving the consumer the sense of control