Aayush Aryan ASSISTANT MANAGER AT CITI

Flat J, #331, 8th Cross, MCECHS Layout, R K Hegde Nagar, Bangalore, Karnataka, 560077
� (+91) 9015846096 | � aayusha.che15@iitbhu.ac.in | � www.linkedin.com/in/aayusharyan/

Team-oriented and responsible data science professional with more than 4 years of experience in executing data science projects
from conceptualization to execution.

Experience
Citi, Bengaluru Karnataka, India
ASSISTANT MANAGER Nov 2019 - Present
• Net Promoter Score Drivers: Topic Modelling - Data showed that NPS is driven by factors other than FA rate.
Objective: Find out the NPS drivers other than Force approval rate.
Result: The main drivers for NPS are Customer care issues, Multi Decline, etc.
Award: Effort recognised at Global Fraud Head level with Silver Award
• Card Not Present transactions Force Approval rules - CNP transactions constitutes a major portion of the daily transaction volume
and also has a high fraud concentration.
Objective: Replace the existing FA rule having a fraud hit rate of more than 10% with a new strategy having fraud hit rate of 3% keeping
the same Force approval rate.
Result: The rule is stable with less than 3% hit rate since November 2020.
Award: Recognised the effort with Copper Award
• Force Approval rate analysis - Proposed and analyzed the historic data to highlight the need of revamping the existing rules as they
were impacting the Customer Experience in-spite of maintaining a low fraud rate.
Award: Champions progress award for the analysis.
• Recoveries Optimization - Conceptualized and developed the process for recovery of recoverable disputed transaction from various
associations. Developed a tableau dashboard for real time monitoring as well. The project helped in getting a $ 2-3 Millions higher
recovery per month.
Award: Bronze award.
• Customer Escalation & MIS automation - Handling the customer escalation cases. Automating all the existing stakeholders reports.
• Peak Season FA rules development - Developed, tested and deployed multiple Force approval (FA) merchant specific tactical rules
for North-America credit cards portfolio. The rules ensured enhanced Customer Experience by decreasing the False Positives during
peak seasons.
• Monitoring NPS - Developed a tableau dashboard for monitoring Net Promoter Score.
• Variable extraction - Took initiative to explore, learn and execute an end-to-end variable extraction project using PySpark in a newly
introduced big data platform - EAP. This was the first project executed in a big data platform across team.
Award: Awarded by top management for learning, conceptualizing and developing the project in a record span of time.
• Fraud mitigation strategic decline rules development - Developed fraud mitigation strategy rules for Internet transactions using
Iterative decision tree which helps in saving more than $ 300K per month
• Feature Engineering for 3DS portfolio strategic rules - Conceptualized and developed thousands of features for developing fraud
mitigation strategy for 3DS portfolio. The strategy rules ensured a savings of approx $ 200K per month.

Impact Analytics, Bengaluru Karnataka, India

SENIOR DATA SCIENTIST Jun 2019 - Oct 2019
• Pricing Recommendation - Categorizing products based on Elasticity and recommending optimized price.
• Promo Optimization - Developed pipelines and implemented optimized object oriented codes for the project.
• Budget Optimization - Implemented simplex algorithm to solve the problem of optimized budget allocation (marketing plus promo
budget) across the months of a year for a retail client.

Impact Analytics, Bengaluru Karnataka, India

DATA SCIENTIST May 2018 - May 2019
• Product Classification - Applied Dynamic Time Warping to classify similar selling products. Each cluster is then modelled with dif-
ferent significant features in order to achieve a higher accuracy than un-clustered products.
• Bundled Offer Modelling - Developed Linear Regression models to predict the demand of products offered on 'Buy One get One'.
• Revenue Forecasting - Developed time series models (SARIMA and SARIMAX - to investigate the effect of promotions) to predict the
revenue for different products.
• Forecasting Store level Product Volumes - Developed an empirical model based on historical data to predict the reorder quantity
of products by stores.
• Markdown Pricing - Developed a mark down pricing model for a large US based apparel retailer.
• Web scraping - Developed crawlers to scrape competitors websites for an online retailer helping them in regulating their price
• Promo Optimization - Maintained an existing project, handled all the queries and feature change requests

OCTOBER 26, 2021 AAYUSH ARYAN 1

KrazyBee, Bengaluru Karnataka, India
DATA ANALYST Aug 2017 - April 2018
• Authorization Rules - Created loan authorization rules and deployed in the rule engine.
• Post Authorization Rules - Defined and segmented existing customers in Excellent / Good / Pseudo Good / Psuedo Bad / Bad cus-
tomers and created segment specific rules to help make decisions about future loan approvals / declines requests. This segmentation
also helped the loan collection team to decide their strategy.
• Fraud Detection - Investigated various possible cases of fraud. Developed scripts to flag such customers.
• Ad hoc analyses - For example: Analyzing the claim that a particular city or region has maximum number of fraud cases and less good
customers.
• Dashboards creation - Developed multiple dashboards for real time monitoring by stakeholders.

Technical Skills
• Area of Expertise -- Machine Learning, Statistics, Data visualization, Topic Modelling (NLP)
• Programming Languages - Python, SAS
• Query Languages - Standard SQL
• Big data frameworks - PySpark, Hive
• Other skills - Ms Excel, Tableau, Google Data Studio, Knowledge Studio, JIRA, SAS Rule Studio

Education
Indian Institute of Technology, Varanasi Uttar Pradesh, India
M.TECH. - CHEMICAL ENGINEERING - 2017 CGPA - 7.4/10

Maharashtra Institute of Technology, Pune Maharashtra, India

B.E. - PETROCHEMICAL ENGINEERING - 2014 First class with Distinction

Certifications
• “Introduction to Data Analytics” - IIT Madras, NPTEL
• “Programming for Everybody” – Coursera.
• “Python Data Structure” – Coursera.
• “MATLAB on ramp” – MathWorks Self-Paced Certification.
• “AWS Concepts” – Udemy Self-Paced Certification.
• “Excel Pivot Table Basics” – Udemy Self-Paced Certification.
• “Pandas With Python Tutorial” – Udemy Self-Paced Certification.
• “Customer Analytics” – Coursera.

Extra Curricular
2018,
Member, Akshaya Patra - Unlimited food for education (Bengaluru) India
Present
2016,
Member, International Society of Krsna Consciousness (Varanasi, Bengaluru) India
Present
2018, 2019 Member, CricIA -- Cricket team of Impact Analytics, Bengaluru India
2015, 2017 Training and Placement Head, Indian Institute of Technology, Varanasi India
2015, 2017 Captain of cricket team, Chemical Engineering, Indian Institute of Technology, Varanasi India
2011 Member of Organising Commitee, Abhivyakti - A cultural event, MIT Pune India

OCTOBER 26, 2021 AAYUSH ARYAN 2