SAMYAK JAIN

Business & Data Analyst | Logical Thinker | Go-Getter

[ samyakster@gmail.com Ó +91 7391057992 ½ Pune | Delhi, India
® https://instagram.com/samyakster/ ¯ linkedin.com/in/samyak-jain-08

EXPERIENCE LIFE PHILOSOPHY

Senior Business Analyst “The questions we ask ourselves, will
Sears Holdings India determine the course of our life.”
 February 2019 – Ongoing ½ Pune, India
Devising data-based strategies for higher website traffic and increased EDUCATION
revenue per visit for a multi-billion $$ US retail giant , reporting to
Director( Online Insights / Marketing Analytics) B.Tech. in Electrical Engineering
• Subject matter expert for advanced digital engagement analytics, IIT Kanpur
measurement, forecast and insight. Source of truth for performance(ROI)  July 2013 – June 2017
• Implemented higher granularity marketing attribution allowing increased
controls over spend/performance driving additional multi-million $$ revenue
impact quarterly: Multi Touch Attribution Modelling MOST PROUD OF
• Undertook DMA based testing to measure incremental value of Marketing
Ownership I take
• Built consumer segmentation, for insights and personalized marketing 3 I see it, Own it, Solve it
• Developed multiple data systems and visualizations leveraged company-wide
for customer and process insights: Google Cloud Platform: Data Studio, Big
Identify Opportunity
Query | Tableau | Domo | Retail KPIs | MS Office/Google Apps | JIRA | Agile ` for operational excellence driving
• Mentoring 2 direct reports, focus on high performance & sustained growth
profitable sales

Business Analyst Being Authentic

z I am genuine in all my interactions, ask
Sears Holdings India
questions, understand, align my
 July 2017 – January 2019 ½ Pune, India actions to achieve key results
• Started landing page optimization testing for under performing Paid Search
campaigns, results led to lift in conversion(+153%) and ROAS(+146%) Team Player
• End to end ownership of near real time reporting of Online KPIs, extensively
 Work in a cross functional capacity
being used by leadership for leveraging trends improving throughput plus quality of
• Key reports focal to spend strategy driving 20M+ in traffic and $150M+ in actionable insights
Sales during the 2017 Q4 holiday period (recognized as a Star Performer)
Adobe Analytics Suite: Omniture, Clickstream, Adobe Workspace, Report
Builder | Google Ads | Microsoft Ads | Facebook Ads | SQL | MS Excel STRENGTHS
• Awarded Supernova Award (2018 H2) for exemplary team performance in
the area of Online Analytics Quick Learner Motivator
Innovator & Enabler Perseverant
Associate Intern
Capital One Project Management Data Analytics
 May 2016 – July 2016 ½ Bangalore, India Business Strategy Digital Marketing
Developed a data backed proactive credit line management program for
the multi-billion $$ Capital One Small Business Lending Portfolio
SLICE OF LIFE
• Identified data levers based on credit limit, interest rates, risk rating, region,
credit utilization, deposits: Teradata | SQL | MS Excel | MS Power Point Puppy Parent Culture Traveller
Party Animal Adventurer Empath
Overall Coordinator, Inter IIT Sports Meet 2016
 April 2016 – Mar 2017 ½ IIT Kanpur, India
Table Tennis Indie & Rock Music
Appointed by Director, IITK | Organizing team strength: 500+ |
Books Debate Film Theory
Participants: 3000+ | IIT’s: 23 | Sports: 13 | Budget: INR 82MM

Incharge Hostel Affairs, Students’ Gymkhana Couchsurfing Host

 Mar 2015 – Jan 2016 ½ IIT Kanpur, India InterNations Group Consul
Elected | 6k+ student community | 12+ hostel presidents | Room Letsgetstronger Initiative
Allocation | Maintenance | Messing | Inter-hostel activities