Manav Middha

Faridabad, India | +91-8800738741 | manavmiddha@gmail.com | LinkedIn | manav1408.github.io

EDUCATION

DELHI TECHNOLOGICAL UNIVERSITY

Bachelor of Technology, Software Engineering Aug 2014 – May 2018
CGPA: 8.64/10
Relevant Courses: Data Warehousing and Data Mining, Database Management Systems, Soft Computing, Artificial Intelligence, Data
Structures and Algorithms, Operating Systems, Software Engineering & Testing

EXPERIENCE

Zomato Gurugram, India

Business Analyst Apr 2021 - Present
• Leading a 4-member analytics team in the Rider operations vertical focusing on identifying the pain points of delivery partners, reduce
them through technology and process interventions
• Developed ETL’s in python and SQL to integrate disparate sources of data and improve turnaround time of analysis
• Improved rider satisfaction score from 10% to 45% in 6 months, by introducing features like reaching out to support team via both
chat and call rather than only 1 medium

EXL Services Gurugram, India

Senior Business Analyst for a top US Luxury Jewelry Retailer Jan 2020 – Mar 2021
• Designed analytical solutions as a part of the Data Science team with a functional focus on generating data-driven actionable insights
to drive business impact
• Performed a PoC on Customer Lifetime Value using regression models to predict the spending of customers over the next 2 years -
achieving an absolute error of $200 on an average spend/customer of $1060 on our test dataset.
• Created customer segments to identify potential high spending customers based on the highest value and recency of purchase for
continuous engagement to drive conversion, potentially achieving $40 Million in incremental revenue

Business Analyst for a top US Luxury Jewelry Retailer Jul 2018 – Dec 2019
• End to end creation and management of an effective Direct Mail campaign framework – from drawing out predictive purchase interests
of customers using a deep learning model basis their past purchases and activity on clients’ website, assigning customer lists to each
country to reach out via catalogs, to the measurement of success of each campaign. The whole campaign generated incremental sales
of $15 Million in 2018 and 2019 with a 21% increase in ROI year over year.
• Developed a multinomial regression model to predict the age of customers based on transaction history and activity on the client’s
website, achieving an accuracy of 72%.

PROJECTS

Lung Cancer Detection | Python, Tensorflow, OpenCV

• Used OpenCV to generate images of uniform size and depth from 3-D CT scans of lungs for each patient
• Performed prediction of malignant nodules using Convolutional Neural Nets, achieving a peak accuracy of 76.2%

Location-Based Recommendation System | Python, Scikit-learn

• Built a recommender system that recommended restaurants based on the preferences of a user’s friends and matched it with the users’
preferences and locations of interest
• Achieved a maximum recall of 0.72 and minimum misclassification of 20% using a combination of AdaBoost and
K-means clustering

AWARDS & ACHIEVEMENTS

• Shining Star award at EXL Services for exemplary service to the client
• Business Excellence award at EXL Services for the best performing team in H2 2018
• Cleared CFA Level 1