Market for Mosquito Repellant – Industry is expected to reach $800mn by 2021.

Available Need Identification

products – coils (maximum market share), vaporizers, mats, roll-on and creams

Need for Roll-on mosquito repellants – Demand for coils is falling. Shift towards organic
substances. Need for product made from organic oils, safe to apply on skin and cloth,
portable, volatile and effective for long hours

Market Opportunities – World Malaria Report 2018 mentions 1.25 billion Indians – 94%
are at risk of malaria. There were nearly 1,88,000 cases of dengue reported in 2017. Urban
share of mosquito repellents is 70%,

Market Size Forecast – Indian mosquito repellent market stood at $ 670 million in 2018,
projected that the market will grow to nearly $ 900 million by 2024

Key Market players – Target Customers –

Millennials
Market Share(%) Habitual travelers
24.6 People allergic to smoke of the coils or ones with
24 any respiratory disorders
Safe alternative to vaporizer to the cost
18.9
32.5 conscious consumer groups.
RB Godrej Parents with children of age below 10 or Kids
SC Jhonson Other players going to school, colleges
 Primary Research

What is the differentiating factor that you look for in a

Which mosquito repellant product would you prefer?
mosquito repellant?

Preferred Mosquito Repellant Differentiating Factor

16 15

11
9
8 8
7
6

ROLL-ON VAPORIZER COILS CREAMS PORTABLE EASY TO USE PRICING RISK FREE
 Primary Research

Do you think that chemicals used in the repellants are harmful

in the long run?
Our Conclusions

Chemicals perceived harmful or not  It is an innovative product which

people would like to try despite
having several conventional
32
products

 The risk free nature can be used as

our USP to attract customers. As a
result of using organic and natural
8
ingredients, it will be considered as
the safer alternative to already
YES NO
existing conventional products
 Product
Constituents Quantity Purpose
Citronella 25 ml Active Ingredient
Essential Oil
Eucalyptus Oil 25 ml Active Ingredient
Lemon Peel 50 ml Active Ingredient
Essential Oil
Camphor 100 gm Active Ingredient
Neem extract 12 ml Active Ingredient
Hexane 12 ml Base
Ethanol 6 ml Homogenizer &
Base
Propylene 5g Consistency/
glycol Thickening agent
Methyl paraben 20 ml Preservative
Tween 80 0.50 g Homogenizer
Triethanol Few drops pH adjustment
amine till pH = 7
Distilled water 150 ml Consistency