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Fruit-Zone India LTD.: Marketing Research - IM-25 Inductive Research Methodology - Packaging
Fruit-Zone India LTD.: Marketing Research - IM-25 Inductive Research Methodology - Packaging
Group 3:
Neeraj Singh - 1802127 Prarit Agarwal – 1802153
Rachit Khanna – 1802158 Miral Parikh – 1802140
Shatrunjay Pundir - 1802188 Kautilya Parmar – 1802141
Which form would consumers prefer – Can, Tetra
paks or Bottle?
Inductive Research
Approach
• It is an approach in which we
move from specific
observations to broader
generalizations and theories.
• Insights from the retailers & vendors were:
• Consumers prefer to buy tetra packs rather
than bottles
• Coconut water, a similar product, is being
Observations sold in bottles (Hence it would be good to
launch tetra packs to launch with a
and Data from differentiation in the market)
• Consumers prefer Real in pack juices for
the case 500ml quantity (Hence, not just 100 &
200ml packages, but also 500ml packaging
can be launched for family usage)
• Consumers feel that it is not possible to
preserve sugarcane juice for long
Tetra paks have benefit over cans and bottles in terms of
logistics expenses (So it would be easy to control the
price of the product as it is available at cheap rates in
markets)
Other Tetra paks can have new and fresh packages (As
Secondary mentioned in the case that people enjoy the experience
in which it is made, so attractive packaging can lure the
Research customers to buy this product. This is possible only with
tetra packs and not with bottles)