Pitch task- NEA Music

Video
Synopsis of the
video
The song that i will be using for my music video is Love Language by Kehlani. The song was released 2019 April.
In my music video there are going to be 2 main roles, female and male role. Throughout the music video it will be showing a timeline of how their friendship
ends up in a relationship, even though neither of them expected such a turning point.
At the beginning of the video there are going to be shots of their friendship and the individual life of both protagonists. As the video progresses it will show
how they are learning the ``love language`` even though that they argue at the end of the video there will be a equilibrium as they end up in a
relationship. However, at the middle of the video there will be shots of how they argue therefore referring to the song and the line of `i know i don`t speak
your language``, which is implying that they have not yet learned how to proper communicate and have some conflicts. The music video will be showing the
events in a chronological order which is ordering events in accordance with the time sequence in which they occurred. This would therefore relate to
Todorov`s theory of equilibrium as in the beginning the girl in the boy are in good relations therefore in a state of equilibrium, however when in the middle
of the video they have a conflict there will be a disruption of the equilibrium and at the end when they end up in a relationship portraying that the
equilibrium is restored.
The locations that i am planning to use are both inside and outside. The shots showing their individual lifes are going to be shot in an inside location most
likely in their bedrooms in their house.
Within these shots i am planning to include a split screen so it would show both of the protagonists in their rooms separately, at the time when they are in a
conflict with each other.
In the shots where the girl is in her room the lighting will be bright red in order to portray towards the audience the love, passion and desire they have for
each other despite the fact that currently they are in an argument, it does not mean that their feelings towards each other change.
The feminine clothes and make up of the model can relate to the feminist theories of Van Zoonen and bell hooks of sexuality and objectification of role
female models
I am planning to explore and show a variety of shots such as close up shot, mid shots and full shots.
The extremely close up shots and close up shots will be used at the point of the split screen when the female and the male are in their bedrooms. That will
be an appropriate time to use these shot types so the audience will be able to see their facial expressions which will convey their emotions at the point at
which they are in a conflict.
As the lyrics of the song is impying how a couple did not know the ``love language`` so they could not communicate with eachother, this will be shown in
my music video when the female and the male are arguing which can demostrate their frustration and the process of them learning how to communicate
with each other.
The genre of the song is pop therefore the video will be mostly be transmitting positivity and happy events with only one disruption of the equilibrium
showing that the video will conform to the genre conventions. Furthermore, at the point where the equilibrium is disrupted the enigma code- Barthes will be
used to built up the tension and leave the audience to guess how the story will end up.
 Target Audience- GEARS
Gender- In my music video there are going to be 2 characters/model contributing, a female and a male as the story as previously said will be based on
their friendship turning into a relationship. The use of one male and female demonstrates that my music video will be equally targeted at both
genders male and female. Both genders are targeted in order to make the audience watching the music video feel integrated, engaged and part of
the video rather than excluded and discriminated against if only one gender was targeted. Furthermore, Mulvey`s theory said that male characters in
films or music videos were seen as the protagonists, and they were represented as active participants in order to drive the narrative forward. She said
that female characters were shown as passive, and would respond to the the actions of the male characters. Therefore, in my music video I will
portray the opposite as the main role will be given to the female and the secondary to the male. This would as a result challenge this idea of male
dominance and oppression of females, portraying females as more powerful and dominant. In a patriarchal culture, as Van Zoonen states women`s
bodies are represented as objects and this can be seen in my music video as a result of the clothes that she may be wearing. And lastly, in my music
video the male character will be black skin therefore this shows that the theory of bell hooks will be present in my music video as she believes that
male, white, upper class people control the media industries however, therefore this can reinforce prejudice and discrimination towards these
groups, however it will have a positive impact as by including black skin people it will challenge the view that white, men are superior and that black
men can be superior too.
Ethnicity- As said the male character of the music is black skin and from African origin this creates diversity in the music video suggesting that all
ethnicities are targeted. Including a black skin person challenges the stereotype of white people being dominant and superior therefore having my
music video reinforcing positive views on other cultures.
Age- Equally as the brief says the music video is targeted at a fun-loving audience from the age group of 16-25 year olds and this is reflected in my
music video as the female character is 17 years old and the male is 22 years old.
Region- The music video has been shot in Hertfordshire, England therefore the region targeted will be the UK in general. Also, the language of the
song is English showing how the region of England and the English language will be targeted and seen as dominant in the music video.
Socio-Economic- The target socio-economic would be C2,D, E as the target group is 16-25 year olds therefore there is a chance the people under the
age of 18 may still be unemployed or others can be manual workers therefore the target age in the brief targets who are not old enough in order to
be occupying the A and B classes.
Young and Rubicon- Using this model the target of my music video will be the Explorer as the plot and the narrative of the story explains how a
friendship ends up into a relationship therefore the female and the male are exploring eachother