PROPAGANDA

PROPAGANDA TECHNIQUES OR STRATEGIES

PROPAGANDA
something: information put out by an
organization or government to promote
a policy, idea, or cause

deceptive or distorted information that

is systematically spread
BASIC PROPAGANDA STRATEGIES
 1. BANDWAGON

persuading consumers by telling

them that others are doing the same
thing.
BASIC PROPAGANDA STRATEGIES
 2. TESTIMONIAL

when product is sold by using words

from famous people or authority
figures
BASIC PROPAGANDA STRATEGIES
 3. TRANSFER

when a product is sold by the name or

picture of a famous person or thing but no
words from the said person or thing
 4. REPETITION

when the product’s name is

repeated at least four times in the ad
BASIC PROPAGANDA STRATEGIES
 4. EMOTIONAL WORDS

words that will make a consumer feel

strongly about someone or something
are used
GUESS THE PROPAGANDA!
EMOTIONAL WORDS
TRANSFER
BANDWAGON
TRANSFER