Qualitative Marketing

Research of Raymond
ANUP NAYAK
M1718023
 Raymond Group is an Indian branded fabric and fashion retailer,
incorporated in 1925. It produces suiting fabric, with a capacity of
producing 31 million meters of wool and wool-blended fabrics.

The group owns apparel brands like Raymond, Raymond Premium

Apparel, Park Avenue, Park Avenue Woman ColorPlus & Parx. All the
brands are retailed through 'The Raymond Shop' (TRS), with a network of
over 700 retail shops spread across India and overseas, in over 200 cities.

Introduction In addition, the group also has business interests in readymade

garments, designer wear, cosmetics & toiletries, engineering files and
tools, prophylactics and air charter operations.

In 2019, Raymonds announced its venture into real estate business

under Raymond Realty. The new venture is poised to start with an
investment of Rs. 250 crore (approx $36 million) in developing mid-
income and premium housing units on 20 acres of land in the growing
suburb of Thane. Raymond group holds over 125 acres of land in this
region
 To understand Raymond’s Brand Perception

What Comes in the mind of a Buyer while

purchasing a Raymond product
Objective of the
Research
For collection of Customer Feedback about
Raymond

For defining the Portfolio of Raymond

 Define Research Problem: Brand Value and Portfolio of
Rayond

Research Objective: To Understand Brand Value and

Portfolio of Raymond

Research Design Used: Quantitative Research

Research
Process
Method: 3 Focus Group of 10 people wach.

Group Members: Corporate Officials and Working

Professionals

Analysis & Conclusion: Analyze points noted and find

conclusion.
 Analysis: After analyzing the questions and
answers we understood how people look at
Raymond as a brand and that it has a perceived
value.

Analysis &
Conclusion
Conclusion: Raymond has high brand value in the
Readymade Garments and Textile industry in India
and people feel here are very few companies which
provide high quality garments and Raymonds is the
number one. At the same time people are not much
aware of other lines of business like cosmetics &
toiletries, engineering files and tools, prophylactics
and air charter operations.
Thank You