Professional Documents
Culture Documents
China
Investment
Footwear
Anatomy
Types of Women’s Footwear
Loafers
Court Shoes Heels
Mules
Gladiator Sandals Trainers
Types of Women’s Footwear
Chelsea Boots
Ankle Boots Calf Boots
Military Boots
Brogues
Types of Indian Footwear for
Women
Boarded
Glace Kid Morocco Neoprene
Leather
Polyurethane
(PU) &
Neolite Corfam Ultrasuede
Polyvinyl
Chloride (PVC)
Ethylene Vinyl
Acetate
Raw Materials
•Cotton •Polyester
•Wool •Nylon
Other Raw Materials
Sole: Foam:
Rubber Sole, Polyurethane SBR (Styrene butadiene
Bottoms, EVA Outsoles, rubber), Open Cell PU
TRP Bottoms, TRP (Polyurethane), Latex
Bottoms, BPU, ABS, Rubber foam
Trims:
Shoe laces, threads, Auxiliary Materials:
tapes, metal fittings, Adhesives, latex, polish
eyelets , buckles , nails, etc
shanks, rivets, hooks etc
Packaging Materials:
Plastic bags, cardboard
box, corrugated
cartoons.
Major Key Players
Perceptual Map
High Price
Comfort
Fashion
Low Price
Major Key Players in Athleisure wear
Perceptual Map
High Price
High Low
Performance Performance
Low Price
Men’s footwear market has registered 10 per
cent CAGR growth rate in the last fiscal, it is
20 per cent for women’s segment.
Zhor tech
XIAOMI MiJia smart shoes • Meant for construction workers.
• Detect fatigue and evaluate
posture
Lechal Footwear
Self Lacing Hyper Adapt
• Meant for visually impaired
1.0 • Works through Bluetooth
connection.
• Generates vibrations and
navigates to reach destination.
UPDATE STATEMENT
REDS WITH OXY FIRE
TAKE INSPIRATION
FROM NATURAL DYES
FOR NEUTRALS
UPDATE MULTICOLOURED
BRIGHTS WITH AN ARTIFICIAL
EDGE FOR HIGH SUMMER
• Online retailing
Scope
• Growing Sports Competition
• Sports Boom
• Government initiatives
Type Of Footwear Sold
• Type Of Footwear Sold
Target Customers
• Target Customers
Findings
Highest performing category
•PriceHighest performing
range of bestselling category
women’s shoes
Marketing Campaigns
• Price range of bestselling women’s shoes
• Marketing Campaigns
Female Denim
Industry
What is
denim?
Denim is a durable
cotton or cotton-blend
twill textile, typically used
to make jeans, overalls
and other clothing.
The origins
of denim
The earliest use of denim
refers to a serge material
from Nimes, France. It
was a blend of silk and
wool. Denim got its
name: serge de Nimes,
which later evolved to “de
Nim.” Today’s all-cotton
denim was first created in
England and later
perfected in American
mills.
May 20, 1873 -
The Birth of Jeans
Trousers, typically worn by male
workers and originally referred
to as “waist overalls,” were
fairly commonplace as rough
and tumble work wear. But it
was a humble tailor named
Jacob Davis who approached
businessman Levi Strauss about
seeking financial support to
patent his idea.
DENIM IN THE INDIAN INDUSTRY
LOW PRICE
Spinning
Bale Warping
Rope Dyeing
Weaving
Finishing
Bottom wear
Jeans
Skinny Jeans High rise jeans
Straight jeans Boyfriend jeans Flare jeans Wide leg jeans Ripped jeans
Bottom wear
Skirts
Shirt Jacket
Bags
Tote
Satchel
Sling
Backpack
Quilted
Hobo
Beach
Wallet
Dress
Long
Short
Long Short
Overalls
Skirt
Short
Full
Footwear
Heels Boots
Sneakers
1. Black-Black denim
denim
3. Coloured Denim
7. Ecru Denim
8. Natural Denim
9. Open End Denim
Types of
denim
washes
2. Acid wash: This finish gives indigo jeans sharp
contrasts. The process is achieved by soaking pumice
stones in chlorine
3. Atari: Japanese term describing the selective
fading of the ridges of creases
4. Enzyme washing :Rather than using pumice stones, organic
enzymes(proteins) are used that eat away at the indigo.
5. River washing : Washing process using a combination of
pumice stones and cellulose enzymes to give denim a vintage,
worn hand.
6. Sand blasting: Laundry process performed before
washing in which jeans are shot with guns of sand in order
to abrade them and cause a worn appearance
7. Stone washing: Process that physically removes
color and adds contrast. longer the denim and stones
are rotated the lighter the colour becomes and more
contrast is achieved
8. Whiskering: A fading of the ridges increases in the
crotch area and back of the knees which gives the
appearance of aged denim
Innovations Levis future finish:
• By the time they reach a shop, one pair of jeans can have
used gallons of water.
The cargo pant, utility vest and oversized work-shirt are key items
Smart Worker
In line with the smarting up of casual wear, designers take a
dressed-up approach to workwear themes
Crop hems at the ankle or just above to show off statement shoes
Re-engineered Denim
The obsession with twisted denim remains prevalent on both the
catwalks and the street