MARKETING MANAGEMENT

Project

3
WHY HAVE I SELECTED THIS PRODUCT?

Jeans is for everyone, young and old. If you have an innate eye
forfashion, a jeans company is one business you can start.

Knowing what types of jeans sell best. Survey, checking

magazines to knowwhat fashion icons and celebrities wear,
attending fashion shows to formnetwork within the industry,
and reading fashion reviews for updates) arethe knack .
Customers usually look for style first then narrow it down to the
color of their choice and the size that fits them.

Jeans is a huge trend in nowadays as it is very comfortable, durable

andpreferred by many people not considering the age bar.

The production and manufacturing of jeans is also very easy as

no particular license or permission is to be obtained for
producing the jeans.(For setting up a factory or shop licenses
and permission are mandatory inall the sectors). Obviously at
the end there is a quality check which is again mandatory in all
goods after their production.

Thus manufacturing of jeans is preferred as not many legal

restrictionsare imposed and has a mass and growing demand
for them.
 THE MANUFACTURING PROCESS

A. Jeans’s manufacturer--sewing factory

First, sewing factory must select the right denim fabric, make
many pair of trousers leg, then send them to the washing
factory to check the shrinkage rate.

Second, to design or prepare the urgently needed accessories

such as trade mark, washing mark, size mark, printing,
embroidery, etc. the less urgent ones can be done next time.

B. Jeans’s manufacturer--Embroidery and printing factory.

After the denim fabric was selected, crafts factory must start
to makesample for embroidery and printing till approved,
then immediatelystart production.

C. Jeans’s manufacturer--Crafts factory.

When the jeans are sewed, desizing first by washing plant,

thencrafts factory will treat the jeans by monkey wash, sand
blast, winkle treatment, etc. The crafts must be the same as
customer’s requirements.

D. Jean’s manufacturer--Washing factory

Jeans washing is of critical importance for all the work, if

this is done successfully, the jeans are almost finished.

E. Final treatment

A through quality check must be performed after the final

treatment is finished, final treatment are leather label
stitching, ironing, rivet punching, logo hanging, excessive
thread cutting, packing, etc. final treatment are done by the
sewing factory or washing factory.
 DIFFERENT VARIETIES OF JEANS MANUFACTURED BYOUR
COMPANY

Right hand twill - Using uniform yarns, this weave is

considered more rugged.
Left hand twill - The weave runs diagonally, resulting in
a softer,loftier feel.
Ring Spun Denim - The original denim fabric, which is
known forits characteristic slubs.
Open-End Denim - The most popular type of denim that
results ina consistent yarn thickness.
Dirty denim - Filler yarns are brown (instead of natural
which iswoven with the indigo) which gives the denim a
"dirty" appearance
Stonewashed - Most jeans today are stonewashed,
but not inpumice stones like the original method. Now
enzymes, sand,ceramic balls and other methods give
jeans their worn look.
Flares - Slim through the legs, flaring right above the
ankle -- toabout an 21+ inch opening.
Bellbottoms - Start to flare at the knee, resulting in a 22+ inch
legopening.
Peg legs - Extremely narrow leg opening (very '80s)
Boot cut - Slim through the legs, with a slight flare at the
ankle toaccommodate a boot (about a 16-18 inch opening)